Observed Signal · Nov 20, 2025 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Instagram Adds New Label for Profile Posts
Instagram is testing a New Label feature intended to make recent posts on user profiles more visible. The label appears as a yellow badge in the lower-left corner to highlight recently shared content, helping users distinguish new posts from older ones and from pinned items. The update indicates the marking is automatic and not user-added. In current observations, the label appears on posts from the past three days within a profile. The feature was first tested in September 2025 and was discovered by social-media expert Jaskaran Sainiz. With Instagram approaching 3 billion users, the change could shift how fresh content is surfaced in profiles and feeds, potentially benefiting time-sensitive updates such as product drops or new releases. Rollout status remains uncertain, but anticipation of broader deployment grows as the experiment progresses.
Technical release from a major social platform (Instagram) could alter content discovery and engagement in AdTech/MarTech contexts.
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Key Takeaways & Evidence Grounding
- Instagram is testing a New Label for posts in profiles to highlight recently shared content.
- The label is displayed as a yellow badge in the lower-left corner of posts.
- Labeling is automatic (not manually applied by users).
- Posts from the past three days in a profile are marked with the label.
- The feature was first tested in September 2025 and spotted by Jaskaran Sainiz.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
LinkedIn says don't treat leads as finish in B2B
At LinkedIn's B2Believe event in its new Empire State Building space, executives and practitioners called for a shift from lead-centric B2B marketing to a 'full journey' approach that links signals, targeting, creative, full journey, and measurement. Jae Oh, senior director of product management, revealed that fewer than 10% of upper-funnel audiences make it into bottom-funnel campaigns, urging marketers to connect awareness with demand capture. Research from LinkedIn's B2B Institute with eMarketer showed 77% of marketers say they no longer target individuals, yet only 31% have a playbook for activating audiences down the funnel. Practitioners from Canva, SAP, Mastercard, and others shared examples of aligning marketing and sales on common signals. LinkedIn also outlined a product roadmap focused on cost-per-opportunity targeting, multi-format campaigns, agentic workflows, and incrementality forecasting.
Meta launches Muse for Small Business, targeting enterprise AI
Meta expanded its AI agent Muse to small businesses with Muse for Small Business, initially available in the US and Canada, following the successful launch of the Muse app in early September. The agent integrates with over 20 tools including Shopify, Dropbox, Slack, Asana, QuickBooks, Intuit, Canva, Stripe, Box, Zoom, and Notion, and automates tasks like customer communication, cash flow management, inventory, website creation, to-do identification, sales analysis, and anomaly detection. Unlike traditional chatbots, users can set concrete goals, and the agent analyzes data from connected apps to derive actions, executing multi-step workflows. It uses a freemium model with premium plans at $20 and $100 per month, surpassing three million downloads. Data privacy concerns have been raised, and Amazon requested removal from Muse due to lack of consent. Muse does not share VM data with Meta's ads system. The service targets 200 million SMBs; Jefferies estimates $10.8B subscription revenue by 2027. Meta's stock rose 25% in September, amid competition from OpenAI's 'dots'.
Amazon Blocks Meta's Muse AI Agent from Shopping
Meta's AI shopping agent Muse, which launched on iPhone and Android in September and as a dedicated iPad app on October 7, has surpassed 6.6 million installs and topped Apple's App Store with over 900,000 downloads, boosting Meta's stock over 20%. However, Muse faces increasing barriers as sites like Amazon block or restrict AI agents due to policy violations, security concerns, and unauthorized access, threatening ad revenue and Meta's monetization through transaction fees. To address these challenges, Meta, Walmart, Stripe, Sierra, and others are developing an open standard for agent-to-business communication, while Cloudflare's crawler changes and airline restrictions also affect AI agents. Despite these obstacles, Meta has partnered with major retailers including Walmart, Best Buy, Gap, Sephora, Wayfair, Expedia, Instacart, Ticketmaster, and more, and recently expanded connectors to small business tools. Regulatory and legal challenges, including a $17 billion settlement over child safety, persist.
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