Observed Signal · Jun 6, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Instagram Adds Add Yours Sticker to DMs
Instagram is expanding its Add Yours sticker, a participation prompt popular in Stories since 2021, to Direct Messages. The feature lets users respond to prompts with photo or video and view others’ responses within DMs, encouraging more conversations and interaction on the platform. Instagram has a history of evolving Add Yours, including a December 2023 Template Sticker and a May 2023 Add Yours Music Sticker that enabled templates and music-driven responses in Stories. The discovery of Add Yours in Direct Messages was shared by social-media expert Jonah Manzano on X, signaling testing or early rollout. The move aligns with Instagram’s broader strategy to boost creator engagement across formats and surfaces, expanding interactive tools from public posts to private conversations. Creators can leverage this to prompt communities and collaborative storytelling, reflecting ongoing experiments to boost engagement and interactivity across Instagram’s ecosystem.
Major platform feature expansion by Instagram (Meta) enhancing engagement tools; signals ongoing creator-focused engagement evolution.
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Key Takeaways & Evidence Grounding
- Add Yours sticker originally launched in Instagram Stories in 2021.
- Feature is now rolled out to Direct Messages.
- Users can reply with photo or video and see others' replies in DMs.
- December 2023 introduced Add Yours Template Sticker.
- May 2023 introduced Add Yours Music Sticker.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Connect X DMs to Amazon Connect Chat
A technical tutorial (Spanish) demonstrates a bidirectional integration that connects Direct Messages (DMs) from X (Twitter) to Amazon Connect Chat. The guide provides end-to-end architecture and deployable code (AWS CDK) using AWS Lambda, API Gateway, DynamoDB, SNS, Secrets Manager and SSM Parameter Store. It explains webhook CRC validation for X’s Account Activity API, parsing and echo-loop prevention, caching X user profiles in DynamoDB (7‑day TTL), automatic Amazon Connect chat session management, and handling media attachments both inbound and outbound using the Amazon Connect Participant API and X media upload endpoints via the Tweepy SDK. The repo and CDK stack are provided; prerequisites include an Amazon Connect instance and X developer account with Pay‑Per‑Use tier and OAuth 1.0a credentials.
TikTok adds hidden emoji game in DMs
TikTok has introduced a hidden emoji game accessible inside direct messages worldwide. Players trigger the game by sending a single emoji in a one-on-one or group chat and tapping it; the objective is to bounce upward across alligators while avoiding skeletons and broken tiles, with floating emojis and propeller alligators granting speed boosts. TikTok told TechCrunch the feature is intended to make messaging more playful and competitive. The move echoes Instagram’s earlier hidden DM emoji game and comes amid broader experimentation with chat-based games across social platforms (Meta/Threads is prototyping chat games).
Instagram adds voice filters to DMs
Instagram is testing AI-powered voice effects for Direct Messages, enabling users to make voice notes sound like characters such as a chipmunk, alien, demon, robot, underwater, or stadium announcer. In 1:1 and group chats, users record voice messages and apply effects via an in-app editor; recipients can see the effect used and may apply it in their replies. The voice remains bassed on the original tone and emotion while the vocal timbre changes. The process is designed to be simple: open a chat, record, choose an effect, preview, and send. The feature aligns with Meta’s ongoing expansion of messaging capabilities and follows other recent updates in Meta’s ecosystem, though it’s not yet clear which users or markets have access. The article notes that the deployment details are still uncertain.
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