Observed Signal · Oct 7, 2026 · Market Signal · Source: Blue Ocean Entertainment · Impact: 3/5
Initiative „Lust auf Lesen“ startet bundesweite Aktion: Lese-Helden und Heldinnen gesucht!
Blue Ocean Entertainment bringt für seine 2025 gestartete Initiative „Lust auf Lesen“ eine breite Allianz aus Partnern zusammen, um bei Kindern mehr Lesefreude zu wecken. Im Mittelpunkt stehen die neue Mitmach-Aktion „Lese-Helden & Heldinnen gesucht!“ sowie eine Podiumsdiskussion zur Lesekompetenz auf der Frankfurter Buchmesse am 11. Oktober 2026.
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Stiftung Lesen und Ströer rufen zum Vorlesen auf
Ströer und die Stiftung Lesen starten eine gemeinsame Initiative, um zum Vorlesen aufzurufen. Der Beitrag ist am 27. Oktober 2026 erschienen.
Karin Grassl Appointed Editor-in-Chief at Blue Ocean
Karin Grassl has been appointed Editor-in-Chief of Blue Ocean Entertainment's 'PreSchool' and 'InSchool' divisions, overseeing 25 magazines including 'Prinzessin Lillifee', 'Bibi & Tina', and 'Lissy'. She succeeded Sandra Peter, who left the company of her own accord after 18 years. Grassl previously led the animal magazine division and had roles at Dino Entertainment and Panini Verlag. Additionally, Sven Röttger has been named Chief Digital Officer and Chief Technical Officer, a newly created position focused on technology and digital innovation. Blue Ocean, majority-owned by Burda since 2014, publishes 90 regular titles for children.
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