Observed Signal · Apr 13, 2017 · Industry Trend / Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Influencer Marketing Manager: Requirements
The article discusses the growing need for Influencer Marketing Managers as influencer marketing becomes a core component of marketing mixes and the field evolves. Citing Joblift, it notes a 270% year-over-year increase in demand for influencer marketing or relations managers and a total of 113 related job postings. Growth is especially evident in communications agencies (15 postings) and in fashion and nutrition/health sectors (each with 11 postings). It also highlights that only 21 postings require binding influencers to a brand, suggesting a predominance of short-term collaborations over long-term partnerships. The piece points to Instagram as the primary platform of marketing focus, with Pinterest mentioned less frequently. It includes an interview with Caroline Reimer, Influencer Marketing Manager at GLOSSYBOX, describing the role as a hybrid of PR, marketing, and events, responsible for campaigns, partnerships, events, and influencer relations. The article concludes that influencer marketing is still young and gradually professionalizing, requiring knowledge of social media dynamics and ongoing industry trends.
Industry-wide trend indicating rising demand for Influencer Marketing Managers; based on Joblift data; relevant to AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- Joblift reports influencer marketing manager demand rose 270% year-over-year.
- Total job postings for influencer marketing/relations managers: 113.
- Notable postings by sector: communications agencies (15), fashion (11), nutrition/health (11).
- Only 21 postings mention tying influencers to the brand (short-term collaborations).
- Instagram is the most marketing-relevant platform; Pinterest mentioned 9 times.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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