Observed Signal · Mar 25, 2026 · Platform Announcement · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Indexly Announces AI Visibility OS Mission
Indexly, an AI visibility and intelligence platform, announced a mission to build core infrastructure for AI-driven discovery — positioning itself as an AI Visibility OS for the modern internet. The company provides tools to track, analyze, and influence how brands are represented in AI-generated answers and discovery systems (including outputs from ChatGPT, Google AI Overviews, Perplexity and Claude). Indexly says its suite translates AI and market signals into actionable recommendations across content marketing, PR, social, influencer outreach and community engagement, and is being adopted by growth teams and digital marketing agencies to scale Technical SEO workflows and monitor large numbers of web pages and assets. Deepti Masurkar, Co-founder at Indexly, is quoted on the growing role of AI systems as gateways to the internet.
A MarTech/AdTech vendor positioning itself to address brand discoverability in LLM-driven search is relevant to marketers and SEO teams, but it is a vendor announcement rather than a major platform policy or technical release from a dominant platform.
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Key Takeaways & Evidence Grounding
- Indexly is an AI visibility and intelligence platform focused on how brands appear in AI search and generative-answer systems.
- Indexly announced its mission to build the core infrastructure for AI-driven discovery — described as an 'AI Visibility OS' for the emerging AI web.
- The platform tracks, analyses, and recommends actions to influence brand representation in AI-generated responses and discovery systems.
- Indexly is being adopted by growth teams and digital marketing agencies to scale Technical SEO workflows, improve content performance, and track visibility.
- Deepti Masurkar, Co-founder at Indexly, is quoted about AI systems becoming the new gateways to the internet.
Connected Companies & Entities
4 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Profound Launches Profound Index for AI Search Visibility
Profound announced the launch of the Profound Index at Zero Click New York, positioning the product as an industry benchmark for brand visibility inside AI-generated answers and recommendations. Built on more than 1.5 billion real-user prompts across 50+ industries and major LLMs, the Index provides daily updates and visibility into signals that drive AI Search performance. Early findings show model updates reshaping which brands appear in AI answers — for example, competitors are gaining visibility inside ChatGPT 5.5 and brands such as IKEA, Travelocity, Ambetter, Humana and Aetna showed significant platform-specific movement. The Profound Index is available immediately to Profound customers (full data) with a preview experience for non-customers via registration.
SearchInsight.ai Launches AI Search Visibility Tool
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CiteLens Launches GEO Platform to Track AI Visibility
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