Observed Signal · Oct 5, 2026 · Market Signal · Source: Incubeta · Impact: 4/5
Incubeta Launches The 2027 Marketing Outlook
Incubeta has launched its 2027 Marketing Outlook, a major thought leadership report. The page also highlights a new certification: Incubeta Spain Achieves Google Marketing Platform Creative Certification.
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Incubeta Spain Achieves Google Marketing Platform Creative Certification
Incubeta Spain has achieved Creative Certification as a Google Marketing Platform Partner, strengthening its creative capabilities within Google’s marketing technology ecosystem.
DEPT® named media & SEO partner for American Family Care
DEPT® has added new insights and news, including being named a Leader in the 2026 Gartner Magic Quadrant for Global Digital Marketing Agencies and expanding Google Marketing Platform capabilities to the US.
Google's Agency Measurement Awards Reveal Measurement Trends
Google’s inaugural Agency Measurement Awards, run by its Measurement Labs community, showcased industry best practice in marketing measurement and drew more than 80 submissions. The Drum identified four key themes from the event: a shift to experimentation and incrementality as effectiveness benchmarks; attribution moving towards causality through incrementality and geo experiments; cross-method validation of AI-powered formats to drive business outcomes; and agencies raising clients’ data maturity. Notable winners cited include Incubeta, dentsu, WPP and Jellyfish (which worked with John Lewis). Google said it will invest further in measurement in 2026, announcing a new Conversion Lift methodology for faster incrementality testing, improved data ingestion for its MMM product Meridian, expanded Brand Lift and Search Lift capabilities, and a refreshed Data Manager suite.
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