Observed Signal · Oct 2, 2026 · Thought Leadership · Source: UX Collective · Impact: 2/5 · Sentiment: Positive
In/Tension Modeling: A Framework for Responsible UX Design
This article presents In/Tension Modeling, a UX research and strategy tool for navigating conflicting stakeholder perspectives. It emphasizes the ethical question 'What gives us the right?' before designing solutions. The method involves three steps: surfacing tensions, identifying opportunities, and assessing solution feasibility using a 'Range of Tolerance' tool. Real-world case studies include designing a child support storytelling exhibit and an electric vehicle study, where the tool helped honor diverse voices and mitigate harm. The article also discusses challenges such as internal biases, power dynamics, and the importance of cultural support within teams. It concludes with lessons on staying with tension, understanding behavior through capability, opportunity, and motivation, and avoiding reinforcing privilege.
The article provides a framework for responsible UX design that is relevant to AdTech/MarTech, where understanding user perspectives and avoiding harm are critical, but it is primarily a thought leadership piece rather than a specific industry event.
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Key Takeaways & Evidence Grounding
- The article details the In/Tension Modeling framework with three steps and a 'Range of Tolerance' tool.
- A case study on the Child Support Program led to a storytelling exhibit built for program staff.
- An automotive project on electric vehicles used In/Tension Modeling to map conflicting driver perspectives.
- The article cites Erika Hall's question 'What gives us the right?' and the Designit 'Do No Harm' framework.
- The publication date is October 2, 2026.
Ontology Mapping & Concepts
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AI Reveals What Design Lost and Can Reclaim
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