Observed Signal · Sep 28, 2026 · Partnership · Source: Axeptio
How Scalebay turns consent data into better UA decisions
Axeptio published a case study on September 28, 2026 describing how mobile growth agency Scalebay uses Axeptio's consent management platform to improve paid user acquisition. Scalebay, founded in 2022 by Lorenzo Paccagnini and Jean-Christophe Stienlet, manages over €1 million in quarterly ad spend across 70+ apps and deploys Axeptio across its client accounts. The article details how Axeptio's CMP is sequenced before Apple's ATT prompt, localized across 25 languages, and configured so SDKs like Adjust, AppsFlyer, Firebase and Meta only load in full tracking mode after consent. It also cites client results including Le Point's 96% year-over-year web subscription growth and Euronews reaching 1.89x ROAS at 24 months.
This matters because it shows how consent management is becoming a core input for paid user acquisition and attribution in mobile advertising, not just a compliance requirement. The Axeptio-Scalebay partnership provides a practical model for turning privacy-compliant consent signals into measurable ROAS improvements across major ad platforms.
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Key Takeaways & Evidence Grounding
- Scalebay, founded in 2022 by Lorenzo Paccagnini and Jean-Christophe Stienlet with teams in Paris and Madrid, manages more than €1 million in quarterly ad spend across over 70 mobile apps.
- Scalebay has deployed Axeptio as its consent management platform across the accounts it manages, using Axeptio's mobile SDK ahead of Apple's ATT prompt with 25-language geotargeted localization.
- When users accept tracking, Scalebay configures Adjust, AppsFlyer, Firebase and the Meta SDK to load in full tracking mode; when tracking is refused, SDK initialisation is blocked and Google's Consent Mode v2 is used for statistical modelling.
- TUI France ran the launch video for its mobile app inside the Axeptio consent experience, recording a 71% interaction rate and a 55% opt-in rate over twelve months.
- Scalebay's track record cited includes Le Point growing web subscriptions 96% year-over-year while cutting web CPA 71%, Euronews reaching 1.89x ROAS at 24 months, and YouPray nearly tripling paid subscriptions during its seasonal peak while cutting cost per subscriber 67%.
- The article was published on September 28, 2026.
Connected Companies & Entities
“Axeptio is the consent management platform provider and publisher of the article; its CMP is deployed by Scalebay across client accounts to ...”
“Euronews is cited as a Scalebay client that moved from break-even to a 1.89x ROAS at 24 months using cohort-level modelling.”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
How consent management platforms and server-side tagging solutions work together
New blog post published on October 9, 2026 explaining how consent management and server-side tagging deliver compliant, high-quality data.
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Navigating Privacy: The Rise of Consent Orchestration
The article argues that the end of third‑party cookies was only the beginning of a larger privacy shift: fragmented global privacy laws require automated consent orchestration rather than simple banners or spreadsheets. Consent orchestration platforms act as a centralized enforcement layer that blocks tracking tags, enforces jurisdictional legal logic in real time, propagates consent/revocation signals across all marketing systems, and maintains audit trails and policy versioning. The piece highlights business impacts—reduced addressable audiences, higher acquisition costs, and increased value of compliant first‑party data—and reframes preference centers as loyalty tools. It also raises AI concerns: platforms can tag fields as “do not train” to prevent user data from being used in model training. Vendors named include legacy OneTrust and newer entrant Ketch; the article references a MarTech interview with Omri Shtayer of Similarweb.
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