Observed Signal · Sep 24, 2026 · Sponsored Content · Source: Digiday · Impact: 1/5 · Sentiment: Neutral
How DXC's CMO Innovates with AI and Anthropic Partnership
In this sponsored interview, Anthony Pappas, CMO of DXC Technology, discusses how marketers can innovate in the age of AI. He emphasizes starting with outcomes, embracing experimentation, and integrating AI with human expertise. DXC uses its 'customer zero' strategy, applying AI internally first. They have partnered with Anthropic for a multi-year global alliance to bring Claude into enterprise systems. DXC estimates that using Claude for their AI platform DXC Oasis accelerates software development tenfold, with over 95% of code generated by AI. Pappas highlights the importance of production-grade, secure, and governed AI, and argues that AI amplifies human creativity rather than replacing it. The article is sponsored content from DXC Technology, offering insights from their CMO.
Sponsored interview promoting DXC Technology and their AI approach; limited industry-wide impact except for the Anthropic partnership mention.
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Key Takeaways & Evidence Grounding
- Anthony Pappas is Chief Marketing Officer at DXC Technology.
- DXC and Anthropic announced a multi-year global alliance to bring Claude into mission-critical enterprise systems.
- DXC's AI platform DXC Oasis uses Claude for agentic workflows and managed services automation.
- Using Claude, DXC estimates software development for DXC Oasis is 10 times faster, with over 95% of code generated by AI.
- DXC's 'customer zero' approach means they use AI in their own operations before deploying to customers.
Connected Companies & Entities
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