Observed Signal · Jul 20, 2026 · Policy Update · Source: Retail Dive · Impact: 3/5 · Sentiment: Neutral
House Passes Common Cents Act, Sets Rounding Rules
The U.S. House passed the Common Cents Act on July 20, 2026, establishing federal guidelines for rounding cash transactions to the nearest five cents as the nation phases out the penny. The measure would also formally end penny production; the U.S. Mint produced its final batch in November. A companion Senate bill remains in committee. A coalition of trade associations — including the National Retail Federation, National Restaurant Association and National Grocers Association — and banking groups have urged Congress to create a uniform standard and liability safe harbor to replace a confusing patchwork of state rules. Under the bill, electronic payments are excluded and pennies would be phased out while Treasury and the Federal Reserve project modest net fiscal impacts, with differing estimates cited for savings and rounding costs.
Establishes a national standard for cash rounding and ends penny production, which affects retailers, POS/payment processors, and creates legal/operational changes across state patchworks — moderate industry impact.
Track NRF Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- The House of Representatives passed the Common Cents Act, which would create formal guidelines for rounding cash transactions to the nearest 5 cents.
- A Senate companion bill remains in the Senate Committee on Banking, Housing and Urban Affairs.
- The bills also officially end penny production; the U.S. Mint manufactured its final batch of pennies in November.
- Under the legislation, totals ending in 1, 2, 6 or 7 cents are rounded down and totals ending in 3, 4, 8 or 9 cents are rounded up; electronic payments are excluded.
- A coalition of 16 business trade associations and banking groups — including the National Retail Federation, National Restaurant Association, National Association of Convenience Stores, American Bankers Association and America’s Credit Unions — have publicly supported the bill.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Black Friday 2026: Retailers Need Email Infrastructure Compliance
As Black Friday 2026 approaches, retailers must ensure their email infrastructure can handle high-volume surges and comply with stricter sender protocols from Gmail, Yahoo, and Microsoft. Key compliance measures include maintaining a spam complaint rate below 0.1%, implementing one-click unsubscribe, and using SPF, DKIM, and DMARC authentication. Infrastructure readiness involves dedicated send capacity, dedicated IP addresses, load-tested send windows, real-time trigger monitoring, and fallback plans. The stakes are high: in 2025, Shopify merchants generated $14.6 billion in sales over BFCM weekend, and Adobe reported Cyber Week online sales of $44.2 billion. Email remains a crucial channel, with 77% of consumers preferring it for promotions. Sinch's Mailgun, which handled 30% more emails during Black Friday 2025 and delivered over 20 billion emails, provides a checklist to help retailers maximize revenue and avoid deliverability failures that can lead to missed sales and customer dissatisfaction.
Retail crime bill could involve retailers in ICE enforcement
The Combating Organized Retail Crime Act (CORCA), which passed the U.S. House and awaits a Senate vote, would create a Supply Chain Crime Coordination Center within Homeland Security Investigations (HSI). Critics warn this could involve retailers in immigration enforcement, as HSI agents are increasingly diverted to ICE activities. The NRF and RILA support the bill, while civil rights groups and some retailers express concerns about data sharing, racial profiling, and unintended consequences.
Dick's Retail Media Network Pitches Youth Sports Audiences to Advertisers
Dick's Sporting Goods is expanding its retail media efforts, pitching advertisers on reaching 'sporthood' families through its youth sports ecosystem. Speaking at Ascendant Network's Showcase, David Young, VP of Dick's Media, highlighted the company's reach of 70 million consumers across its brands, including GameChanger, a youth sports streaming app with over 9 million users. Dick's aims to attract CPG brands, quick-service restaurants, and automakers to advertise through in-store digital screens, audio, and other channels. A survey with eMarketer found 84% of parents say youth sports influence their purchase decisions, supporting Dick's pitch that its audience has broad purchase intent beyond sporting goods.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.
