Observed Signal · Sep 4, 2026 · Earnings Report · Source: Gründerszene (DACH Startups & Scaleups) · Impact: 3/5 · Sentiment: Neutral
HomeToGo CEO defends stock under 1 euro despite transformation
In interviews with Gründerszene and Business Insider, HomeToGo co-founder and CEO Patrick Andrae discusses the company's transformation from a meta-search engine to a full-service vacation rental platform. Despite the stock falling below €1 in July 2026, Andrae emphasizes the strategic shift towards B2B services (HomeToGo Pro), which now generates two-thirds of revenue, partly due to the Interhome acquisition in 2025. He highlights the launch of the new umbrella brand 'HomeToGo Originals' for property management firms, the company's unique inventory and local relationships as a competitive moat against AI-driven agentic commerce, and the focus on cost synergies. Andrae also shares personal insights on leadership, organizational change, and his time at Rocket Internet.
News about a publicly traded travel platform's stock performance and business transformation, relevant to the adtech/martech industry due to its digital advertising and platform dynamics.
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Key Takeaways & Evidence Grounding
- HomeToGo's stock fell below €1 in July 2026.
- Interhome acquisition (2025) made HomeToGo the leading European vacation rental group with 1,500 employees.
- HomeToGo Pro segment (B2B) now generates about two-thirds of the company's revenue.
- HomeToGo launched the new umbrella brand 'HomeToGo Originals' in June 2026 for its property management firms (Interhome, Kraushaar).
- HomeToGo has completed over 15 acquisitions.
Connected Companies & Entities
2 Entities mapped“HomeToGo searches through catalogs from other providers such as Booking....”
“HomeToGo is compared to Airbnb in the interview....”
Ontology Mapping & Concepts
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