Observed Signal · Jul 8, 2026 · Partnership · Source: Retail Dive · Impact: 2/5 · Sentiment: Positive
Home Depot Adds 7‑Eleven, Jimmy John’s to Pro Xtra
The Home Depot expanded its Pro Xtra rewards program by adding offers from four partner companies, including Tecovas, Jimmy John’s, 7‑Eleven and Rosie’s AI Answering Service. All Pro Xtra members, regardless of tier, can access the new benefits: discounts on Tecovas work boots, discounts on Jimmy John’s orders over $100, a fuel discount on up to five 7‑Eleven fill‑ups, and a free trial plus two free months of Rosie’s business management plans. Home Depot said the offers will refresh quarterly across four categories — food & beverage, fuel & fleet, lifestyle & travel, and business management — as part of its push to deepen relationships with professional contractor customers.
Program-level partnership expansion by a major retailer that strengthens B2B loyalty capabilities and offers targeted benefits for professional customers; relevant to retail marketers and loyalty program vendors but not industry‑shifting.
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Key Takeaways & Evidence Grounding
- The Home Depot added rewards from four partner companies to its Pro Xtra rewards program.
- New partners and offers include Tecovas (discounts on work boots), Jimmy John’s (discounts on orders over $100), 7‑Eleven (fuel discount on up to five fill‑ups) and Rosie’s AI Answering Service (free trial and two free months of business management plans).
- All Pro Xtra members, regardless of tier, can access the new partner offers.
- Home Depot said the partnership offers will refresh every quarter across four categories: food & beverage, fuel & fleet, lifestyle & travel, and business management.
- Article publication date: 2026-07-08.
Connected Companies & Entities
2 Entities mapped“The Home Depot has added rewards from four partner companies to its Pro Xtra rewards program, the retailer announced Monday....”
“Halle Stern, director analyst in Gartner’s marketing practice, commented on business‑focused loyalty programs in the article....”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Home Depot Pros Outperform DIY Shoppers in Q2
Home Depot reported stronger performance from its Pro customer segment in Q2 2026, with Pros posting positive comparable sales while DIY demand remained weaker. The retailer reported total Q2 sales of $47.9 billion (up 5.7% year-over-year), comparable sales up 1.7%, operating income of $6.8 billion (up 4.3%), and net income of $4.8 billion (up 4.7%). Executives cited strength in pro-focused categories such as portable power, decking, dimensional lumber, hand tools and concrete. Home Depot is investing in the Pro cohort through loyalty-program expansions (Pro Xtra partner offers) and acquisitions including SRS Distribution and GMS Inc. The company reaffirmed full-year guidance and plans to open 15 new stores in the year. Analysts noted continued headwinds in larger-ticket projects due to consumer uncertainty and housing softness.
Home Depot Names Retail Media Leader; More Mall Ads Incoming
Adweek reports that The Home Depot has appointed Christine Foster as general manager and VP of Orange Apron Media, effective Sept. 8; she joins from Kroger Precision Marketing and will oversee the retailer’s retail media business across its 2,300+ stores and ecommerce, including managed-service and self-serve offerings. The retail-focused roundup also notes hires at companies including Dentsu, a rumored Perion acquisition in retail media circles, Dollar General expanding its relationship with DoorDash, and Amazon bringing brands into its back-to-school marketing push. The piece is a commerce-focused newsletter-style roundup by Jessie Dowd covering multiple recent moves in retail media and commerce marketing.
Ace Hardware Turns Prime Day Window Into Retail Moment
Ace Hardware leveraged the consumer shopping behavior around Amazon’s Prime Day by running a four-day Ace Rewards Days promotion (June 23–26) to drive traffic, conversions and new loyalty sign-ups. Molly Hjelm, general manager of Ace’s retail media network, says the event is the single biggest driver of new Ace Rewards memberships and expands the reach of Ace’s retail media offering. Ace, a co-op of more than 5,200 independent stores with about 60 million Rewards members, has also scaled last‑mile delivery partnerships (DoorDash, Uber Eats, Instacart) and invested in AI findability across large language models to capture recommendation-driven demand. The company positions its retail media network as a full‑funnel advertising lever for vendor partners during peak deal moments.
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