Observed Signal · May 11, 2023 · Other · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
Headless CMS Buy-In: Stakeholder Strategies from PostNL
In an interview with CMSWire, Jurre van Ruth, composable DXP strategic lead at PostNL, discusses how to secure stakeholder buy-in for headless CMS and composable tech stacks. He advises understanding the organizational landscape, involving stakeholders early, using demos, and addressing fears such as resistance to change. Contentstack, a headless CMS platform, sponsored the CMSWire CONNECT conference where the interview took place.
Provides insights on stakeholder buy-in for headless CMS, relevant for digital experience teams but not a major industry event.
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Key Takeaways & Evidence Grounding
- Jurre van Ruth is composable DXP strategic lead at PostNL.
- Contentstack is a headless, API-first content management platform.
- The interview took place at CMSWire CONNECT Conference on May 11, 2023.
- Van Ruth advises involving stakeholders early and using demos to build buy-in.
- Common fears include fear of the unknown and resistance to change.
- Contentstack is a Visionary-level sponsor of the CMSWire CONNECT conference.
Connected Companies & Entities
1 Entity mapped“Contentstack, a headless, API-first content management platform and a sponsor of Simpler Media Group's CMSWire CONNECT Conference...”
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