Observed Signal · Jul 6, 2026 · Policy Update · Source: Lebensmittelzeitung · Impact: 4/5 · Sentiment: Neutral
Head of Wettbewerbszentrale Urges AI Use Be Labeled
Reiner Münker, head of Germany's Wettbewerbszentrale, discusses the new European AI regulation in an interview, urging companies to err on the side of labeling AI use. The article notes that from 2 August the EU AI Act's labeling obligation comes into force and that the interview explains the rules for using artificial intelligence — including the requirement to mark deepfakes. The piece was published by Lebensmittel Zeitung (Deutscher Fachverlag) on 2026-07-06 and is authored by Hanno Bender.
The EU AI regulation's labeling obligations (effective 2 August) impose compliance requirements on how AI-generated content — including deepfakes — is disclosed, affecting advertising, publisher practices and trust signals across the AdTech ecosystem.
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Key Takeaways & Evidence Grounding
- Article published on 2026-07-06 by Lebensmittel Zeitung (Deutscher Fachverlag).
- Reiner Münker is identified as the head (Geschäftsführendes Präsidiumsmitglied) of the Wettbewerbszentrale and was interviewed for the article.
- The article states that from 2 August the labeling obligation from the European AI regulation (EU AI Act) applies.
- The interview covers rules for using artificial intelligence, including that "deepfakes" must be labeled.
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