Observed Signal · Dec 7, 2022 · Acquisition · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
Groupe Positive raises €110M, buys Marketing 1BY1
Groupe Positive, the rebranded parent company over the Sarbacane and rapidmail brands, announced a name change and continued expansion. The group will operate under Groupe Positive with Sarbacane and rapidmail remaining as brands, and it disclosed the acquisition of Marketing 1BY1 as its third acquisition since 2020. EMZ Partners has joined as a investor, with Charles Mercier and Ajit Jayaratnam of EMZ Partners joining the shareholder group. Mathieu Tarnus, founder and CEO of Groupe Positive, remains the majority shareholder. The company reported a three-year revenue growth surge, approaching €30 million this year, and a public target of €100 million in revenue by 2026. Marketing 1BY1 focuses on data management and has developed a Customer Data Platform to unify online and offline consumer data, enabling ultrapersonalized and automated marketing actions. The moves position Groupe Positive as a European platform for digital business communications across its brands.
Large investment and acquisition activity in AdTech/MarTech; corporate rebranding
Track EMZ Partners Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Groupe Sarbacane changes its name to Groupe Positive, becoming the parent over Sarbacane and rapidmail.
- Groupe Positive announces the acquisition of Marketing 1BY1, its third acquisition since 2020.
- EMZ Partners becomes an investor; Charles Mercier and Ajit Jayaratnam join as EMZ Partners investors.
- Mathieu Tarnus remains majority shareholder and CEO of Groupe Positive.
- Revenue is expected to near €30 million this year, with a target of €100 million by 2026; Marketing 1BY1 provides a Customer Data Platform (CDP) to unify online and offline data for ultrapersonalized marketing.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.