Observed Signal · Aug 10, 2026 · Recognition · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
groundcover Honorable Mention in 2026 Gartner Observability MQ
groundcover was named an Honorable Mention in Gartner’s 2026 Magic Quadrant for Observability Platforms. The company positions itself as a bring-your-own-cloud (BYOC), eBPF and OpenTelemetry-native observability provider that keeps customer telemetry inside customers' cloud environments and captures full-fidelity data without code instrumentation. Gartner projects the observability market to reach $14.3 billion by 2028 and notes tensions between technical aspirations (including AI architectures and agentic systems) and operational constraints, with limited industry shift toward autonomous operations. groundcover’s CEO and co-founder Shahar Azulay framed the recognition as validation of the company’s focus on unsampled, customer-owned telemetry and a roadmap aimed at AI-native teams and autonomous agents.
Gartner Magic Quadrant recognition increases vendor credibility and buyer awareness in observability, but an 'Honorable Mention' is not as industry-shifting as major platform policy or technical releases.
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Key Takeaways & Evidence Grounding
- groundcover was named an Honorable Mention in the 2026 Gartner Magic Quadrant for Observability Platforms.
- Gartner projects the observability market to reach $14.3 billion by 2028.
- groundcover describes itself as a bring-your-own-cloud (BYOC), eBPF and OpenTelemetry-native observability platform.
- groundcover uses an eBPF sensor to capture full-fidelity telemetry without code instrumentation and keeps telemetry inside customers' cloud environments.
- Shahar Azulay is CEO and co-founder of groundcover and commented on the recognition and the company roadmap toward AI-native and agentic systems.
Connected Companies & Entities
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