Observed Signal · Jun 21, 2024 · Other · Source: Trending Topics · Impact: 2/5 · Sentiment: Negative
GoStudent secretly runs lead-gen site Nachhilfe.de
Vienna-based EdTech unicorn GoStudent is the operator behind the supposedly independent tutoring comparison portal Nachhilfe.de. The site invests heavily in Google Ads and collects user data before connecting leads with GoStudent staff. Nachhilfe.de was acquired by GoStudent as part of its 2022 takeover of Studienkreis from IK Partners. GoStudent also operates Nachhilfe.at, which redirects to its subsidiary Lernquadrat. The company claims it will redesign the site to be more transparent, but has stated it will only compare its own tutoring formats, never independent offers. The article draws parallels to Enpal's 'Deutsche Solarberatung' portal, both backed by SoftBank Vision Fund 2. The practice of using pseudo-comparison sites to funnel search demand is presented as a prevalent growth hack among scale-ups.
Exposes a prevalent growth tactic in DACH scale-ups, particularly relevant to search advertising and lead generation practices in AdTech.
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Key Takeaways & Evidence Grounding
- GoStudent operates Nachhilfe.de as a lead generation site.
- GoStudent acquired Studienkreis, owner of Nachhilfe.de, from IK Partners in 2022.
- GoStudent also operates Nachhilfe.at, which redirects to Lernquadrat.
- GoStudent plans to redesign Nachhilfe.de for more transparency.
- SoftBank Vision Fund 2 is a common investor in GoStudent and Enpal.
Connected Companies & Entities
3 Entities mapped“das deutsche Solar-Unicorn Enpal als 'Deutsche Solarberatung' im Web ausgegeben....”
“immerhin wird ordentlich in Google-Werbung investiert, damit die Webseite gut in den Suchergebnissen gerankt wird....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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