Observed Signal · Nov 12, 2020 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Google Webmasters Central Rebrands as Google Search Central
Google is rebranding its Webmaster-focused media properties, renaming Google Webmasters Central to Google Search Central. The change is being rolled out across channels, including social accounts, as Google notes that the term Webmaster is archaic and falling out of use. In addition to the name change, Google will consolidate its blogs and help resources: 13 blogs will be merged into a single hub at https://developers.google.com/search/blog; the Search Console Help Center will host only Search Console documentation; the Webmasters Help Community will become the Google Search Central Community; and the Webmasters Blog will move to the new hub. A new mascot companion will accompany the Googlebot—a spider-bot hybrid from the Phidippus genus—with no nickname yet, and user nickname suggestions are being sought.
Technical Release by major platform (Google) involving branding changes and consolidation of search-focused resources.
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Key Takeaways & Evidence Grounding
- Google renames Google Webmasters Central to Google Search Central across channels.
- Google consolidates 13 blogs into a single hub at https://developers.google.com/search/blog.
- Search Console Help Center will host only Search Console docs; Webmasters Help Community renamed Google Search Central Community; Webmasters Blog relocated to the new hub.
- New Googlebot companion introduced: a spider-bot hybrid from the Phidippus genus; nickname is open for suggestions.
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