Observed Signal · Aug 30, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral

Google Tests Mentioned-In Dropdown in SERPs

Executive Signal Summary

Google is reportedly testing a new 'Mentioned in' dropdown in Search Engine Results Pages (SERPs) that links snippets to third-party sources via a scroll-to-text mechanism. This follows Google's August 2023 announcement to reduce the visibility of FAQ Rich Results, restricting display to government and health sites and ending regular display of FAQ markup for other pages. The Search Central Blog notes that while sites can remove unused structured data, there is no obligation to do so, and unused data may have no visible effect. Web operators should anticipate a traffic drop in Rich Results reporting. The test was reported by SEO expert Brodie Clark on his blog and on X, describing two dropdown variants (default-open and closed) with navigation via scroll-to-text to additional information. The feature could boost CTR and perceived expertise for topics, but remains in an experimental stage.

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High Confidence

Major platform (Google) testing a new SERP feature; potential impact on SEO/advertising industry.

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Key Takeaways & Evidence Grounding

  • Google announced in August 2023 a reduction in the visibility of FAQ Rich Results in Search.
  • FAQ Rich Results will only be shown for government and health websites; other pages will not regularly display FAQ content.
  • Google's Search Central Blog states you can drop structured data if you choose, but there is no need to proactively remove it.
  • Google is testing a 'Mentioned in' dropdown in SERPs that provides links to third-party sources and supports scroll-to-text navigation.
  • The test was reported by Brodie Clark on his blog and on X, noting two dropdown variants (default-open and closed).
Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: OnlineMarketing.de•Published: Aug 30, 2023
Original Coverage Title: “Google testet Mentioned in-Bereich in SERPs | OnlineMarketing.de”

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