Observed Signal · Jul 8, 2026 · Experiment/Test · Source: onlinemarketing.de · Impact: 2/5 · Sentiment: Positive
Google tests large Visit site buttons for search ads
Google is experimenting with prominent "Visit site" CTA buttons placed next to sponsored search results to boost clicks and advertiser CTR. The test, discovered by SEO expert Barry Schwartz and reported to have been posted on LinkedIn by Arpan Banerjee, appears limited to certain regions and was not reproducible by the article's author. The piece notes Google’s ongoing focus on optimizing search ad performance—both in classic SERPs and in newer AI-driven modes—and frames the button experiment as another incremental tactic to improve ad engagement and advertiser satisfaction. The article was published on OnlineMarketing.de on 2026-07-08.
A UX experiment from Google could change CTR dynamics for search ads and advertiser performance, but it is currently a limited regional test with no broad rollout.
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Key Takeaways & Evidence Grounding
- Google is testing prominent "Visit site" buttons next to sponsored results in Search.
- The test was discovered by SEO expert Barry Schwartz and reported on LinkedIn by Arpan Banerjee.
- The experiment is limited to some regions and was not reproducible by the article's author.
- Article published on OnlineMarketing.de by Niklas Lewanczik on 2026-07-08.
Connected Companies & Entities
3 Entities mapped“Jetzt testet Google Buttons für gesponserte Ergebnisse, die die Klicks auf diese fördern sollen....”
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