Observed Signal · Jun 10, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Google Tests Double Featured Snippets in Search
Google is experimenting with a new form of Featured Snippet that presents two sources for a single search query within one snippet, labeled “From across the web.” The phenomenon, termed Double Featured Snippets, was spotted by SEO experts Akshay Kurhade and Brodie Clark, who shared screenshots on X in June 2024. The two sources can appear stacked or side-by-side, with the linked publishers potentially receiving more traffic, while also competing with each other and with Google itself. Google emphasizes proper attribution and prevents close-copying content from being pulled into the snippet. The development appears within broader SERP experimentation, including AI Overviews discussed at Google I/O 2024, reflecting ongoing changes to how search results surface multiple sources and guidance for publishers on marking and linking their content.
Technical Release / SERP feature experiment by a major platform (Google) with potential traffic implications for publishers
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Key Takeaways & Evidence Grounding
- Google is experimenting with Double Featured Snippets that show two sources for a single query within one snippet.
- The snippet carries a label: 'From across the web' to indicate multiple sources.
- The phenomenon was identified by SEO experts Akshay Kurhade and Brodie Clark and screenshots were shared on X in June 2024.
- Variants include two results shown stacked or side-by-side in the snippet.
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