Observed Signal · Sep 8, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Google Site Names Now in All Languages
Google's Site Names feature, already visible in mobile and desktop SERPs and supporting domains and subdomains, is now available in all languages supported by Google Search. The worldwide rollout follows the completion of the August 2023 Core Update and is confirmed by a September 7, 2023 tweet from Google Search Central. Site Names were first introduced in autumn 2022 for mobile results and expanded to desktop in spring 2023; initial language support included English, French, Japanese, and German, with the update extending multilingual availability across languages where Google Search operates. Subdomains are supported, but subdirectories remain unsupported. This expansion aims to help users quickly identify the source of search results, improving brand recognition across languages and regions.
Technical Release of a major Google's SERP feature expansion to multilingual support; impact on AdTech/MarTech search branding.
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Key Takeaways & Evidence Grounding
- Site Names launched in mobile SERPs in autumn 2022.
- Desktop SERP support added in spring 2023.
- Site Names now available in all languages supported by Google Search.
- Subdomains are supported; subdirectories remain unsupported.
- Worldwide rollout confirmed after the August 2023 Core Update; September 7, 2023 tweet from Google Search Central confirmed multilingual availability.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
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