Observed Signal · Jul 16, 2026 · Policy Update · Source: Mobilegamer.biz · Impact: 4/5 · Sentiment: Positive
Google Play to Allow Third-Party App Stores
Google and Epic Games have agreed to withdraw a legal motion, accelerating a change that will allow third-party app stores to be distributed natively via the Google Play Store starting next week. The decision replaces an earlier plan for a 'Registered App Stores' programme and is expected to speed the arrival of the Epic Games Store and other alternative stores (Samsung’s Galaxy Store, AltStore, Skich, and potentially an Xbox app store) on Play. Google said the move lets it focus on executing its 'global business model evolution' to increase app store choice, lower prices, and create more opportunities for developers and users. Epic’s CEO Tim Sweeney confirmed the development on X and noted Epic already hosts third-party stores such as Itch and GOG Galaxy.
Major platform (Google) is changing how app stores are distributed on Android, which affects app distribution, developer economics, potential fee structures, and the composition of mobile app marketplaces — all material to mobile monetization and ad/app ecosystem dynamics.
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Key Takeaways & Evidence Grounding
- Google and Epic Games agreed to jointly withdraw a motion to modify the US court’s injunction related to Android app stores.
- The Play Store will begin distributing third-party app stores natively starting next week (publication date 2026-07-16).
- The change is expected to speed the arrival of the Epic Games Store on Google Play and allow other third-party stores including Samsung’s Galaxy Store, AltStore, and Skich — and potentially an Xbox app store.
- Google said withdrawing the motion allows it to focus on executing its 'global business model evolution' to deliver greater app store choice, lower prices, and more opportunities for developers and users.
- Epic Games CEO Tim Sweeney publicly stated that third-party stores are coming to the Google Play Store and noted Epic Games Store already hosts third-party stores including Itch and GOG Galaxy.
Connected Companies & Entities
5 Entities mapped“A Google spokesperson told The Verge: “We’ve agreed with Epic to withdraw our motion to modify the US Court’s injunction rather than prolong...”
“As The Verge reports, Epic and Google agreed to jointly withdraw a previous settlement about how Android’s app stores work, which will speed...”
“...which will speed up the arrival of the Epic Games Store on Google’s Play Store, as well as any other third party app stores including Sam...”
“...which will speed up the arrival of the Epic Games Store on Google’s Play Store, as well as any other third party app stores including Sam...”
“As The Verge reports, Epic and Google agreed to jointly withdraw a previous settlement about how Android’s app stores work......”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Google and Epic Withdraw Settlement as Play Store Overhaul Advances
Google and Epic Games have withdrawn their joint motion to modify the US court's injunction on Android app distribution, clearing the way for Google Play to carry third-party app stores in the United States starting July 22, 2026. Google will implement the court's original remedy rather than the previously proposed Registered App Store sideloading model. To support the rollout, Google launched the Play Catalogue Access Program, which requires participating third-party stores to pay a $5,000 annual review fee, distribute apps only within the US, meet security and policy requirements, maintain transparent trust-and-safety policies, and keep malware install attempts below 1%. The move follows a jury verdict finding Google held an illegal monopoly over Android app distribution. Unresolved issues include whether Google may impose fees on link-out payments.
Google Drops Play Store 30% Commission After Epic
Google is ending the 30% commission on the Play Store and introducing a looser payments framework and a first-of-its-kind program for registered third‑party app stores. The move, prompted by the Epic Games dispute over Fortnite, aims to increase developer revenue shares, expand user choice, and allow alternative payment methods. The general rate drops to 20%, with 15% for programs like App Experience or Google Play Games Level Up and 10% for subscriptions. Developers may employ non-Google payment methods or direct users to their own websites; if billed through Google Play, a 5% fee applies in the EEA, UK, and US. Google is also launching a program for registered app stores, permitting third‑party Android marketplaces under security standards and with a simplified installation experience, though sideloading remains possible. Rollout starts in mid‑2026 and concludes globally by 2027. An out‑of‑court settlement between Google and Epic in November 2025, worth around $800 million, will see Fortnite return to Google Play worldwide. The changes also pressure Apple’s App Store model.
Google Cuts Play Store Fees in Epic Games Settlement
Google and Epic Games reached a global settlement that resolves their years-long legal dispute and triggers a set of changes to Google Play’s policies. Google will set a new “service fee” of 20% for in-app purchases on new installs and 10% for recurring subscriptions, with an additional 5% charge if developers use Google’s billing system (rates vary by market). Google is launching a Registered App Stores program to streamline installation of approved alternative app stores and will introduce developer incentives (Apps Experience Program and revamped Play Games Level Up). Fortnite will be allowed back on Google Play; new fees and programs roll out regionally beginning June 30, 2026 and expand to global markets by September 30, 2027.
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