Observed Signal · May 22, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive
Google Opens Privacy Sandbox APIs to General Availability
Google is making its Privacy Sandbox APIs generally available for developers to run tests on cookieless advertising in Chrome. This follows years of work aimed at replacing third-party cookies, with the company highlighting testing outcomes and expanding Sandbox features, including Android Beta and initial Topics API results. Early tests indicate privacy-friendly solutions can perform similarly to third-party cookies, with CTR around 90% of cookie-based levels. Google also notes AI-powered optimization can further improve campaigns through features like optimized targeting and Conversions Maximization bidding. The July 2023 Chrome release will provide the Privacy Sandbox Relevance and Measurement APIs to all users, enabling tests on live traffic as the industry prepares for cookie deprecation. Additional plans include progressive cookie removal tests in 2024, and oversight by the CMA as Google progresses with Privacy Sandbox developments.
Major platform technical release (GA) of Privacy Sandbox APIs, with potential wide impact on cookieless advertising and identity solutions.
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Key Takeaways & Evidence Grounding
- Google general availability for Privacy Sandbox APIs to support cookieless testing in Chrome.
- July 2023 Chrome release will expose Relevance and Measurement APIs to all users.
- Android Privacy Sandbox Beta and Topics API results show CTR near 90% of cookie-based levels.
- AI-powered optimization boosts campaigns using optimized targeting and Conversions Maximization bidding.
- 1% of Chrome users will have third-party cookies removed in Q1 2024, with configurable simulations planned for Q4 2024; CMA oversees Privacy Sandbox developments.
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Google launches unified agentic AI for Gemini
At a Google Cloud event on Thursday, Google announced it is bringing agentic AI to its Gemini assistant, launching a unified agent that can autonomously plan and execute tasks on behalf of users. Aimed initially at businesses, the agent can connect to internal systems and external tools, use custom skills, and even choose from third-party models like Anthropic's Claude. It will have its own Workspace account with an email address, and will write its own audit trail. Early testers include On, Shopify, and PayPal. Gemini has over 1 billion monthly active users, and nearly 90% of Fortune 100 companies use Gemini Enterprise.
US Government Excludes Microsoft from Visa Program
The US government has barred Microsoft from participating in the permanent residency process for foreign workers with H-1B visas, accusing the company of abusing the program. Vice President JD Vance stated that Microsoft laid off 6,000 American employees last year while benefiting from 6,300 H-1B visa holders. The Department of Labor, led by Keith Sonderling, will not accept new permanent residency applications from Microsoft, as well as several consulting firms and Adobe. This action comes weeks before the midterm elections and reflects the Trump administration's broader criticism of the H-1B program, which it claims disadvantages American workers. Microsoft has not yet responded. The move could impact the tech industry's ability to retain skilled foreign talent.
US suspends Microsoft, Adobe from green card labor program
The Trump administration has suspended Microsoft, Adobe, and six other major tech firms—Capgemini, Cognizant, HCL, Infosys, Tata, and Wipro—from the U.S. Permanent Labor Certification program, which facilitates green cards for skilled foreign workers. Secretary of Labor Keith Sonderling cited active federal investigations and alleged fraud, noting that no new or pending applications from these companies will be accepted. Vice President JD Vance accused Microsoft of replacing laid-off workers with H-1B visa holders. Microsoft defended its practices, stating that most U.S. employees are American and that 80% of its H-1B petitions were for existing employees. The announcement was made during a White House summit on H-1B fraud, and the administration also plans to investigate nine universities, including Harvard, Yale, and Stanford, over student visa program abuse.
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