Observed Signal · Nov 5, 2021 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Google My Business Rebrands to Google Business Profile
Google is renaming its business-profile service from Google My Business to Google Business Profile. The rebrand includes simplified verification and editing directly in Google Search and Maps, eliminating the need for a separate GMB app. Profile owners will soon be able to complete account setup via Search or Maps and check whether their profile is publicly visible. New tools will be available exclusively through Search and Maps, with the Google My Business Website being renamed to Business Profile Manager to support larger accounts with multiple profiles. The Google My Business API will become the Business Profile API, and the standalone Google My Business app will be phased out in 2022. Google plans to share more details about the rebranding in the coming months.
Technical Release / Platform rebranding by Google affecting business profile management
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Key Takeaways & Evidence Grounding
- Rename: Google My Business becomes Google Business Profile.
- Verification/editing moved to Search and Maps; no separate GMB app required.
- Account setup and public visibility checks to be completed via Search/Maps in coming months.
- Google Business Profile API replaces Google My Business API; Google My Business app to be retired in 2022.
- GMB Website renamed to Business Profile Manager; multi-profile support for larger companies.
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