Observed Signal · Oct 17, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive
Google Launches Vehicle Listing Markup for Dealers
Google has rolled out Vehicle Listing Markup, a new method for car dealers to present their inventory in Google Search with accompanying data such as price and availability. The feature aims to simplify setup by allowing markup-based listings in addition to the existing feed specification. At present, Vehicle Listing Markup is available only in the United States and undergoing testing, with no announced date for a wider rollout. If adopted, the markup could improve discoverability and filtering for buyers while providing dealers with a more straightforward path to appear in vehicle search results. Google notes that dealers can still rely on feeds, but recommends markup for those who have not yet signed up for vehicle listings. The rollout includes a dedicated Search Console Rich results report and testing tool support.
Major Platform Technical Release (Google) introducing Vehicle Listing Markup for auto dealers; potential industry impact
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Key Takeaways & Evidence Grounding
- Google introduced Vehicle Listing Markup for vehicle inventory in Google Search.
- Markup allows showing basic information such as price and availability on vehicle listings.
- Currently available only in the United States and in testing; broader launch date unknown.
- Existing feed method remains supported; markup offers a simpler setup for dealers not yet signed up for vehicle listings.
- The markup has its own Search Console Rich results report and is supported in Google's testing tool.
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US Government Excludes Microsoft from Visa Program
The US government has barred Microsoft from participating in the permanent residency process for foreign workers with H-1B visas, accusing the company of abusing the program. Vice President JD Vance stated that Microsoft laid off 6,000 American employees last year while benefiting from 6,300 H-1B visa holders. The Department of Labor, led by Keith Sonderling, will not accept new permanent residency applications from Microsoft, as well as several consulting firms and Adobe. This action comes weeks before the midterm elections and reflects the Trump administration's broader criticism of the H-1B program, which it claims disadvantages American workers. Microsoft has not yet responded. The move could impact the tech industry's ability to retain skilled foreign talent.
Amazon unveils new Alexa tablets with AI and Google Play
Amazon has announced a new generation of tablets under the Alexa brand, including the Alexa Tablet 12 Pro, Alexa Tablet 11, and Alexa Tablet 8. All devices run on Android, integrate the AI assistant Alexa+, and for the first time offer direct access to the full Google Play Store, allowing users to install apps like YouTube, Netflix, and Gmail alongside Amazon services. The tablets feature various screen sizes, processors, and battery lives, with prices starting at $229.99. A special Kindle reading mode and new kids' models with parental controls have also been introduced. Sales begin in North America on October 8, with shipping from October 14, and European availability, including Germany, starts October 19.
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