Observed Signal · Oct 22, 2026 · Technical Release · Source: https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published · Impact: 4/5 · Sentiment: Positive
Google Launches Display & Video 360 API v5 Beta
Google has announced the public beta launch of the Display & Video 360 API v5. This new version introduces full management of advertiser-level YouTube video and channel exclusion targeting, allowing advertisers to specify exclusions more precisely. Additionally, it adds support for Digital Out of Home (DOOH) InsertionOrder resources, enabling programmatic buying for out-of-home inventory through the API. The update is part of Google's ongoing efforts to enhance its advertising platform APIs and provide advertisers with more control and flexibility. The beta is available starting October 22, 2026.
This is a significant update to a major ad tech platform's API, providing advertisers with new capabilities for YouTube targeting and DOOH buying, which can impact campaign management and inventory access.
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Key Takeaways & Evidence Grounding
- Display & Video 360 API v5 is in public beta as of October 22, 2026.
- The API supports full management of advertiser-level YouTube video and channel exclusion targeting.
- The API adds support for Digital Out of Home (DOOH) InsertionOrder resources.
- The update is announced on the official Google Ads Developer Blog.
Connected Companies & Entities
1 Entity mapped“Google has announced the public beta launch of the Display & Video 360 API v5.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
July 2026 Display & Video 360 API Update
Google announced the July 2026 update to the Display & Video 360 (DV360) API. The release adds a new syntheticContentAttestationStatus field to Creative and AdAsset resources to indicate content created or edited with AI, introduces default business name and logo support in the Advertiser resource for Demand Gen and YouTube responsive ads, and launches beta support for generating reach forecasts and related metadata for allowlisted partners. The post links to full release notes and asks developers to update their client libraries. The announcement was published by a member of the Display & Video 360 API team on 2026-07-23.
April 2026 Display & Video 360 API Update
Google announced the April 14, 2026 update to the Display & Video 360 (DV360) API. The release adds support for additional Exchange and ThirdPartyVendor values, exposes AdAsset identifier fields in objects used by AdGroupAd resources, and introduces beta support for Demand Gen resource management. Demand Gen beta is currently limited to allowlisted customers; allowlisted partners can see Demand Gen line items, ad groups and targeting in relevant get/list calls and can create, update and delete Demand Gen line items, ad groups, ads and targeting. Google says full Demand Gen support will reach general availability later in 2026. The post directs developers to the release notes, updated client libraries, a Demand Gen guide, and the Google Advertising and Measurement Community Discord for questions.
June 2026 Display & Video 360 API Update
Google launched the June 2026 update to the Display & Video 360 (DV360) API on 2026-06-10. The release adds support for Structured Data Files v10, introduces new enum/value types (AudioContentType, Exchange, GeoRegionType), and enables YouTube Channel Pack targeting for Demand Gen resources. It also begins a staged rollout of Demand Gen resource support to all DV360 API partners, with full ability to retrieve, create, and update Demand Gen resources available after June 24, 2026. Developers are advised to consult the release notes and update client libraries before using new features. The announcement was posted by Trevor Mulchay of the Display & Video 360 API team.
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