Observed Signal · Jun 11, 2026 · Policy Update · Source: https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published · Impact: 5/5 · Sentiment: Positive
Google Delays DSA Automigration to Feb 2027; DSA Creation Restored
Google announced an extension to the Dynamic Search Ads (DSA) transition: automatic migration of DSA campaigns to AI Max (or Search campaigns with broad match and Smart Bidding / Performance Max) has been postponed from September 2026 to February 2027. The company is also restoring the ability to create new DSA campaigns effective June 15, 2026. Google recommends advertisers proactively audit accounts, run side‑by‑side tests using the restored DSA creation, and use voluntary one‑click upgrade tools in the Google Ads UI when ready. The update includes an interim period (June 2026–January 2027) for testing and voluntary migration, removal of DSA creation in January 2027, and automigration beginning February 2027.
A policy/timeline change from Google Ads (a major self-serve ad platform) alters migration timelines and campaign-creation functionality; this affects campaign operations, API usage, testing windows, and migration planning across the search advertising ecosystem.
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Key Takeaways & Evidence Grounding
- Google postponed automatic migration of Dynamic Search Ads (DSA) campaigns from September 2026 to February 2027.
- Ability to create new DSA campaigns is restored on June 15, 2026.
- DSA creation will be removed in January 2027; automigration of remaining DSAs begins February 2027 and will upgrade them to Performance Max or AI-powered Search campaigns.
- Google recommends auditing accounts, performing side-by-side Campaign Experiments, and using voluntary one-click upgrade tools in the Google Ads UI.
- Google provided a sample Google Ads API query to identify active DSA campaigns via the campaign resource and dynamic_search_ads_setting.domain_name field.
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Google Ads automigrates legacy Search features to AI Max
Google announced an automated migration of legacy Google Ads Search features to its new AI Max configuration. Phase 1 (Campaign-level Broad Match and Automatically Created Assets) will run progressively from September 1–30, 2026; legacy creation of those features has been blocked since August 3, 2026. New Google Ads API versions released after September 1, 2026 will remove legacy entities, while older API versions will temporarily continue to support them until their scheduled sunset (around September 2027). Dynamic Search Ads (DSA) automigration has been rescheduled to February 2027 with in-account banners in September 2026 and reminder notifications in January 2027. The post details default migrated settings, SQL to detect migrated campaigns, API lifecycle guidance, and a developer action plan.
Google Migrates Dynamic Search Ads to AI Max
Google has moved AI Max out of beta and begun migrating Dynamic Search Ads (DSA), automatically created assets (ACA) and campaign-level broad match settings into AI Max. Voluntary upgrades start the week of publication and Google plans an automatic upgrade in September that will prevent creation of new DSA campaigns via Google Ads. Google says AI Max delivers more granular reporting (query, cross-headline, cross-landing page) and advanced controls (geo, brand controls, text guidelines) and cites an internal average lift of ~7% in conversions or conversion value versus search-term matching. Marketers interviewed say AI Max provides more visibility than past automated products like Performance Max, but raise concerns about hallucinations, spend on irrelevant queries, attribution overlap and cannibalization of other campaign types. Google will accept feedback during voluntary rollout ahead of the September change.
Google retires Dynamic Search Ads for AI Max
adseed published a SEA news roundup (27 April 2026) summarising updates from the SEA Camp and recent platform changes. The post highlights Google’s official deprecation of Dynamic Search Ads (DSA) in favour of AI Max — new DSA creation will be blocked from September 2026 and existing dynamic ad groups will be automatically migrated into AI Max (with AI text generation and URL expansion). Other Google updates covered include a channel timeline diagram inside Performance Max, the 2026 product data specifications (new shipping attributes, optional video_link with staged rollout and new image-size requirements), and consent-control changes effective 15 June 2026. Microsoft Advertising launched Landing Page Reporting for Performance Max (final-URL level) and will add exact search-terms and auction-insights reporting. The article also lists smaller product updates (GTM conversion-setup integration, new Search goal for messages) and points readers to reports and upcoming events.
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