Observed Signal · Sep 10, 2025 · Technical Release · Source: Tech.eu · Impact: 4/5 · Sentiment: Positive
Google Cloud Launches Free Multicloud Data Transfer Service for EU/UK
Google Cloud announced the launch of Data Transfer Essentials, a new service for customers in the European Union and the United Kingdom that removes outbound data transfer fees for eligible multicloud traffic. The service allows organisations to move data between Google Cloud and other cloud providers at no cost, supporting parallel workload processing across multiple clouds. The launch aligns Google Cloud with the EU Data Act, which promotes cloud interoperability and customer data mobility. Jeanette Manfra, Senior Director of Global Risk and Compliance at Google Cloud, framed the offering as part of the company's open approach to cloud computing. Eligible multicloud traffic is metered separately and billed at zero cost. The service is available immediately, with Google Cloud publishing configuration guidance to help enterprises identify qualifying traffic. The move could pressure other cloud providers to reconsider their data egress pricing models.
Google Cloud's zero-cost multicloud data transfer removes egress fee barriers for EU/UK enterprises, aligns with the EU Data Act, and could reshape multicloud infrastructure economics for data-intensive technology companies.
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Key Takeaways & Evidence Grounding
- Google Cloud launched Data Transfer Essentials for EU and UK customers on September 10, 2025.
- The service eliminates outbound data transfer fees for eligible multicloud traffic between Google Cloud and other cloud providers.
- Data Transfer Essentials supports in-parallel workload processing across multiple cloud providers.
- The launch aligns with the EU Data Act, which mandates improved cloud interoperability and data mobility.
- Jeanette Manfra, Senior Director at Google Cloud, announced the service.
Connected Companies & Entities
1 Entity mapped“Google Cloud has launched a new service aimed at simplifying and incentivising multicloud strategies for organisations in the European Union...”
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