Observed Signal · Jul 28, 2023 · Technical Release · Source: CMSWire · Impact: 4/5 · Sentiment: Positive
Google Bard Adds Image Uploads to Prompts
Google Bard introduced the ability to upload images alongside text prompts, enabling multimodal analysis. The feature supports JPEG and PNG formats, allowing Bard to interpret image details, answer questions, and recognize faces. This update also includes response length/tone adjustments and text-to-speech in over 39 languages. The author tested the feature with wine bottle images and noted some inaccuracies, but sees it as a significant step for marketers. The capability gives Google an advantage over OpenAI's ChatGPT, which does not yet support direct image uploads. The article discusses implications for customer experience and analytics, suggesting that image analysis can enhance data storytelling and exploratory analysis.
Google Bard (now Gemini) adds image upload capability, enhancing multimodal AI for marketers and impacting AI-driven marketing workflows.
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Key Takeaways & Evidence Grounding
- Google Bard allows users to upload JPEG or PNG images alongside text prompts.
- Bard can interpret images, answer questions about them, and recognize faces.
- The update includes response length/tone adjustments and text-to-speech in over 39 languages.
- Google Bard's image upload gives it an advantage over OpenAI's ChatGPT, which does not support direct image upload.
- The feature was introduced as part of a series of enhancements unveiled in July 2023.
Connected Companies & Entities
2 Entities mapped“Google Bard's newest strategy to take the lead in the AI competition is allowing image uploads alongside your prompt text....”
“The image upload gives Google an advantage over OpenAI in the AI wars... ChatGPT, while not supporting direct image upload, does permit user...”
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