Observed Signal · Jul 22, 2026 · Technical Release · Source: https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published · Impact: 4/5 · Sentiment: Positive
Google Announces v25 of Google Ads API
Google announced the v25 release of the Google Ads API, introducing new reporting features and goals. Key additions include YouTube In-stream ad sub-format breakdowns by duration using the new 'ad_sub_format_type' segment, YouTube Shorts social metrics (comments, likes, shares), a loyalty retention goal to optimize campaigns for retaining loyalty program members, a revamped new customer acquisition goal, and YouTube channel insights consent features. To use these capabilities, developers must upgrade their client libraries and code. The legacy CustomerLifecycleGoal and CampaignLifecycleGoal resources have been removed and migrated to the unified Goal and CampaignGoalConfig resources. Updated client libraries and code examples have been published, with official release notes available.
Major platform technical release from Google enhancing the Google Ads API with new reporting, measurement, and goal optimization capabilities that affect advertisers and agencies at scale.
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Key Takeaways & Evidence Grounding
- Google announced v25 of the Google Ads API on July 22, 2026.
- New YouTube In-stream non-skippable ads can be broken down by duration using the new ad_sub_format_type segment.
- YouTube Shorts social metrics (comments, likes, shares) are now available in reports for AdGroup, AdGroupAd, Asset, Campaign, Customer, and Video resources.
- A new loyalty retention goal enables campaigns to be optimized for retaining loyalty program members.
- The legacy CustomerLifecycleGoal and CampaignLifecycleGoal resources were removed in favor of the unified Goal and CampaignGoalConfig resources.
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