Observed Signal · Jan 8, 2024 · Product Launch · Source: Trending Topics · Impact: 3/5 · Sentiment: Positive
Google Announces Paid 'Bard Advanced' AI Assistant with Gemini Ultra
Google has announced the upcoming launch of 'Bard Advanced', a paid, more powerful version of its AI chatbot Bard, based on the Gemini Ultra large language model. The company revealed the update in December, after originally launching Bard in Europe in July of the previous year. According to Google, Bard Advanced will initially be offered to Google One subscribers, free for three months, before requiring a paid subscription. Sissie Hsiao, VP and GM of Google Assistant and Bard, described it as Google's most powerful LLM, capable of processing text, images, audio, video, and code for highly complex tasks. French developer Dylan Roussel discovered code hints suggesting features such as 'Motoko' (Create Bots), which could enable users to build custom chatbot versions similar to OpenAI's GPT marketplace. Additional potential features include 'Gallery' (a collection of example prompts) and 'Power Up' (AI-assisted prompt enhancement).
Google launching its most powerful paid LLM (Bard Advanced on Gemini Ultra) escalates competition with OpenAI's ChatGPT and signals broader adoption of advanced generative AI, which may influence future AI-powered advertising and enterprise marketing tools, though it is not a direct AdTech change.
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Key Takeaways & Evidence Grounding
- Google announced Bard Advanced, a paid version of its Bard chatbot based on the Gemini Ultra LLM.
- Bard Advanced will be offered to Google One subscribers free for three months before requiring a paid subscription.
- Sissie Hsiao said Bard Advanced is Google's most powerful LLM, processing text, images, audio, video, and code.
- Developer Dylan Roussel found code hints for a 'Motoko' (Create Bots) feature, pointing to a custom bot marketplace.
- Bard Advanced may include 'Gallery' (example prompts) and 'Power Up' (AI-assisted prompt improvement) features.
Connected Companies & Entities
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Ontology Mapping & Concepts
Related Market Signals & Shifts
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