Observed Signal · Jun 16, 2026 · Technical Release · Source: https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published · Impact: 4/5 · Sentiment: Neutral
Google Ads renames Smart Bidding strategies
Starting in June 2026, Google Ads is reorganizing and relabeling Smart Bidding strategies to clarify the distinction between volume-focused and target-focused goals. The UI will change “Maximize conversions with a Target CPA” to “Target CPA” and “Maximize conversion value with a Target ROAS” to “Target ROAS,” while Maximize Conversions and Maximize Conversion Value remain available for advertisers who want to maximize volume. Google says the underlying bidding behavior is unchanged; this is a labeling and organizational update. The change also aligns the Google Ads UI with specific Google Ads API strategy types: standalone TARGET_CPA and TARGET_ROAS concepts are being prioritized over bundled Maximize strategies with optional targets. Developers using the Google Ads API should review integrations, update parsing and campaign-creation logic, and monitor API release notes for updates to the BiddingStrategyType enum and related message/field reintroductions or deprecations.
A major platform (Google Ads) announced a technical/API-aligned naming and organizational change that affects campaign configuration, developer integrations, and how bidding strategies are presented—requiring attention from advertisers and API users.
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Key Takeaways & Evidence Grounding
- Starting June 2026, Google Ads will relabel certain Smart Bidding strategies in the UI.
- “Maximize conversions with a Target CPA” will be renamed to “Target CPA”; similarly, “Maximize conversion value with a Target ROAS” will be renamed to “Target ROAS.”
- Maximize Conversions and Maximize Conversion Value remain available for advertisers who want to maximize volume without a specific target.
- Google states the underlying bidding behavior is unchanged and no account action is required for existing campaigns.
- Google Ads API integrations should prioritize standalone TARGET_CPA and TARGET_ROAS strategy types and review BiddingStrategyType enum changes and related message/field updates.
Connected Companies & Entities
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Ontology Mapping & Concepts
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