Observed Signal · Dec 13, 2021 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive
Google Ads Allows Stock Images in Image Extensions
Google Ads has expanded image extensions by introducing a Stock Images library that advertisers can use. The library provides a searchable collection of stock photos that are free to use in Google Ads. Advertisers can select a stock image, crop it to square or landscape, and deploy it within image extensions. In addition, Google is enabling dynamic image extensions that automatically select visuals from advertisers' landing pages to accompany Search Ads; these dynamic extensions were previously English-only and are now rolled out across all languages. Also, image extensions will be shown on desktop in addition to mobile in the coming weeks. Advertisers can analyze performance by segmenting data in tables for mobile and desktop. Google also provides a tip to use at least three images and ensure relevance to keywords and ads, placing important content in the image center when cropping.
Major feature update for Google Ads with stock images and dynamic image extensions; expands ad visual capabilities.
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Key Takeaways & Evidence Grounding
- Stock Images library introduced in Google Ads for image extensions, free to use.
- Images must be cropped to square or landscape.
- Dynamic Image Extensions can auto-select images from landing pages and are now rolled out in all languages.
- Image extensions will also appear on desktop in coming weeks.
- Google advises using at least three images and centering important content when cropping.
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Amazon unveils new Alexa tablets with AI and Google Play
Amazon has announced a new generation of tablets under the Alexa brand, including the Alexa Tablet 12 Pro, Alexa Tablet 11, and Alexa Tablet 8. All devices run on Android, integrate the AI assistant Alexa+, and for the first time offer direct access to the full Google Play Store, allowing users to install apps like YouTube, Netflix, and Gmail alongside Amazon services. The tablets feature various screen sizes, processors, and battery lives, with prices starting at $229.99. A special Kindle reading mode and new kids' models with parental controls have also been introduced. Sales begin in North America on October 8, with shipping from October 14, and European availability, including Germany, starts October 19.
Grok Bot Searches X, Integrates Rival AI Models
SpaceXAI has enhanced its AI agent Grok Bot with the ability to continuously search and analyze the entire X platform. Users can now deploy the agent for 24/7 social listening, brand monitoring, and trend analysis, similar to Google's Information Agents. Grok Bot will also integrate other AI models from competitors, such as Claude Opus 5.5, Midjourney, and Suno, depending on the task. This move signals a shift towards multi-model AI agents and expands the capabilities of AI-driven social media analytics.
OpenAI defends advertising in ChatGPT for humanity's benefit
At Advertising Week New York, OpenAI's VP of monetization partnerships, Samantha Jacobson, defended the company's move to introduce ads in ChatGPT, framing it as a way to make AGI benefits accessible to all, since not everyone can pay for subscriptions. She emphasized consumer trust as paramount, even at the expense of revenue, and contrasted ChatGPT's intent-based advertising with traditional demographic targeting, which she called 'creepy.' OpenAI's ad business has grown rapidly: ads launched in February, a self-serve ad manager in the US in May, and by late August reached a $1 billion annualized run rate, with tens of thousands of advertisers in over 40 countries. The company reportedly targets $2.5 billion in ad revenue this year and $100 billion by 2030. Jacobson's comments come amid broader industry skepticism about ad-funded models and privacy concerns.
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