Observed Signal · Jan 5, 2022 · M&A · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Google acquires Siemplify for €500M
Google has acquired Israeli cybersecurity startup Siemplify for about €500 million. Siemplify is a leading SOAR (Security Orchestration, Automation and Response) company. The purchase is intended to bolster Google Cloud's security capabilities, helping to close security gaps and expand modern protection solutions for websites and enterprise services facing rising cyber threats. The move follows Google's pledge to invest $10 billion in cybersecurity over the next five years, a commitment discussed with U.S. President Joe Biden. Amos Stern, CEO of Google Cloud, welcomed the deal, noting that Google and Siemplify share values and have collaborated before. The acquisition signals Google's strategy to strengthen its cloud security offerings by combining Siemplify's expertise with Google's capital and resources.
Acquisition by Google of cybersecurity startup Siemplify; may influence cloud security capabilities but not directly an AdTech/MarTech event.
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Key Takeaways & Evidence Grounding
- Google acquired Siemplify for about €500 million.
- Siemplify is an Israeli SOAR cybersecurity startup (Security Orchestration, Automation and Response).
- The deal aims to bolster Google Cloud's security capabilities and close security gaps.
- Google had pledged to invest $10 billion in cybersecurity over five years in discussions with President Joe Biden.
- Amos Stern, CEO of Google Cloud, commented on the acquisition.
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Google completes $32B acquisition of cloud security startup Wiz
Google closed its $32 billion acquisition of cloud‑security startup Wiz, the largest deal in Google’s history and the biggest-ever acquisition of a venture-backed startup. Regulators approved the transaction in late 2025/early 2026, and reports around the deal noted the purchase followed a declined 2024 offer and included an additional sweetener. Wiz is expected to join Google Cloud while maintaining its brand and cross-cloud product availability. On TechCrunch’s Equity podcast, Shardul Shah, a partner at Index Ventures (Wiz’s largest shareholder), described why Wiz was an attractive target—sitting at the intersection of AI, cloud and security spend—and recounted his long history with the founders, which extends to backing their prior startup Adallom. Shah also discussed the founders’ decision-making, culture and the moment when Wiz walked away from an earlier Google approach. The interview framed the acquisition as significant for founders, talent flows and the cloud security market.
Google's $32 Billion Wiz Deal: A Game Changer in Cloud Security
Google has completed its acquisition of cloud cybersecurity firm Wiz for $32 billion in cash, marking the largest acquisition in Google’s history. Wiz, which provides a multi-cloud security platform that uses AI for threat detection and investigation, will join Google Cloud while retaining its brand and continuing to support customers across major cloud providers (AWS, Azure, Oracle Cloud and Google Cloud). The deal follows Wiz crossing $1 billion in ARR in 2025 and was first announced in March 2025 after renewed talks earlier that year; Google had previously approached Wiz in 2024 with a $23 billion offer that Wiz declined. U.S. and EU regulators approved the transaction in November 2025 and February 2026, respectively. Google and Wiz say they will work on a unified security platform to accelerate detection, prevention and response to cloud- and AI-related threats.
Google's $32B Wiz Deal: A Game-Changer in Cloud Security
Google closed its $32 billion acquisition of cloud security company Wiz, the largest acquisition in Google’s history and the largest-ever acquisition of a venture-backed startup. TechCrunch’s Equity podcast featured Shardul Shah, a partner at Index Ventures and Wiz’s largest shareholder, who traced his relationship with the founders back to their prior startup Adallom and described why Wiz was an attractive target: its founding team, and its positioning at the intersection of AI, cloud and security spend. Shah said he joined Wiz’s board at seed, highlighted the company’s culture and execution, and noted Wiz had previously declined an earlier acquisition offer from Google. He said Google’s scale, cloud infrastructure and AI talent will let Wiz extend its capabilities while retaining leadership and culture.
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