Observed Signal · Sep 29, 2025 · Funding · Source: Tech.eu · Impact: 2/5 · Sentiment: Positive
GoodFit raises $13M for AI go-to-market platform
London-based AI-driven go-to-market platform GoodFit has raised $13 million in a Series A round led by Notion Capital, with participation from Salica Investments, Inovia Capital, Robin Capital, Common Magic, and Andrena Ventures. Founded in 2020 by Harrison Rose and Aleksander Bury, GoodFit provides an intelligence layer for modern GTM, combining proprietary market data, first-party performance data, and configurable tooling. The platform helps revenue leaders identify, prioritize, and engage customers across human-led and programmatic strategies. The funding, GoodFit's first external capital, will be used to expand platform access and accelerate development of agent-driven capabilities, enabling more direct GTM outcomes. CEO Harrison Rose emphasized that high-quality data is essential for AI-driven systems, as AI takes on more tasks in sales and marketing.
Series A funding for a specialized AI-driven go-to-market platform, relevant to MarTech but not industry-shifting for AdTech specifically.
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Key Takeaways & Evidence Grounding
- GoodFit raised $13 million in a Series A round.
- The round was led by Notion Capital.
- GoodFit is a London-based AI-driven go-to-market platform.
- The company was founded in 2020 by Harrison Rose and Aleksander Bury.
- The funding will be used to expand platform access and accelerate agent-driven capabilities.
Connected Companies & Entities
3 Entities mapped“led by Notion Capital, with participation from Salica Investments, Inovia Capital, Robin Capital, Common Magic, and Andrena Ventures....”
“with participation from Salica Investments, Inovia Capital, Robin Capital, Common Magic, and Andrena Ventures....”
“who previously co-founded Paddle...”
Ontology Mapping & Concepts
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