Observed Signal · Dec 5, 2023 · Partnership · Source: Trending Topics · Impact: 3/5 · Sentiment: Positive

Getty Images Partners with Runway on AI Video Model

Executive Signal Summary

Getty Images has announced a partnership with New York-based AI startup Runway to co-develop an enterprise video generation model. The model, named Runway <> Getty Images Model (RGM), gives Runway access to Getty's licensed creative content library and lets enterprise customers fine-tune it with proprietary datasets. Target users include Hollywood studios, advertising, media, and TV broadcasters. Getty Images previously launched an AI image tool based on NVIDIA Picasso's Edify architecture. The collaboration comes amid Getty's ongoing copyright lawsuit against Stability AI, which allegedly used 12 million licensed images to train its Stable Diffusion model. Runway was also part of the consortium that developed Stable Diffusion.

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

This partnership between a major licensed content provider and a leading AI video startup addresses copyright uncertainties in generative AI, enabling commercial use of AI-generated video for advertising, media, and entertainment.

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Key Takeaways & Evidence Grounding

  • Getty Images and Runway announced a partnership to introduce the Runway <> Getty Images Model (RGM), an enterprise video generation model.
  • Runway will have access to Getty Images' licensed creative content library to train the model.
  • RGM is aimed at Hollywood studios, advertising, media companies, and TV broadcasters, and can be fine-tuned with clients' proprietary datasets.
  • Getty Images previously introduced a generative AI image tool based on NVIDIA Picasso's Edify architecture.
  • Getty Images is suing Stability AI for allegedly using 12 million copyrighted images to train its AI model.

Connected Companies & Entities

4 Entities mapped

“Getty Images announced a partnership with Runway and provides access to its licensed creative content library....”

“New York-based startup known for text-to-video models, co-developing the Runway <> Getty Images Model (RGM) with Getty....”

“Getty Images' AI image tool is based on the Edify model architecture, which belongs to NVIDIA Picasso....”

“British AI startup sued by Getty Images for allegedly using 12 million copyrighted images to train its AI model....”

Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: Trending Topics•Published: Dec 5, 2023
Original Coverage Title: “Getty Images kooperiert mit Startup Runway für AI-generierte Videos”

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