Observed Signal · Sep 24, 2026 · Study Release · Source: Retail-News · Impact: 3/5 · Sentiment: Neutral
German Consumers Want AI Shopping Control
A follow-up study by Riverty and Adyen reveals that 49% of German consumers expect AI to handle a large portion of their everyday shopping within the next five years. While 67% understand the concept of AI shopping agents, sentiment is divided, with about a quarter positive and a quarter negative. Control remains key: 21% cite personal control as the main trust factor, 19% fraud protection, 14% data privacy, and 19% would never trust AI for purchases. 48% prefer AI as a shopping co-pilot for product search and recommendations, while only 16% accept fully autonomous purchases. Food and household goods (33%) are the most trusted categories, followed by subscriptions (25%) and ticketing (24%). 51% prefer invoice payment, and willingness to entrust higher budgets has decreased. Human support remains crucial for 56% of consumers.
The study provides valuable consumer insights into the adoption of AI-driven shopping agents in Germany, relevant for e-commerce and adtech strategies.
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Key Takeaways & Evidence Grounding
- 49% of Germans expect AI to handle a large portion of everyday shopping within five years.
- 67% understand the principle of AI shopping agents.
- 21% cite personal control as the most important trust factor for AI shopping.
- 48% prefer AI as a shopping co-pilot for product search and recommendations.
- 51% prefer invoice payment when AI executes a purchase.
Connected Companies & Entities
1 Entity mapped“Laut einer repräsentativen Folgestudie von Riverty und Adyen...”
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