Observed Signal · Jun 11, 2021 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
fusedeck launches new website layout
Swiss MarTech vendor fusedeck® announced a full website relaunch in its Germany-focused growth push. The online presence was redesigned to emphasize a new design, improved user interface, and higher informational value. The site now features dedicated landing pages with practical examples and value around Engagement Tracking, Analytics, Tag Management, and Campaign Optimization to help potential customers understand fusedeck®'s offering. The company plans to roll out additional resources over the coming weeks, including whitepapers and case studies. Markus Forster, Managing Director, highlighted a smooth relaunch and ongoing optimization to align with client needs as marketing and sales activities in the DACH region expand. In Switzerland, notable users such as Opel, Citroën, Peugeot, Generali, Holcim, and Emil Frey Digital rely on fusedeck® for campaign optimization; more than 1,700 campaigns have shown an average 44.8% improvement in traffic quality. fusedeck® describes its platform as a cookie-free tracking and analytics SaaS with key features Analytics, Tracking, and Tag Management.
Relaunch of a vendor's website with regional expansion context and cookie-free measurement; moderate impact in AdTech/MarTech
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Key Takeaways & Evidence Grounding
- fusedeck® relaunched its website with a redesigned design, improved UX, and higher information value
- The new site includes dedicated landing pages for Engagement Tracking, Analytics, Tag Management, and Campaign Optimization
- Swiss customers Opel, Citroën, Peugeot, Generali, Holcim, and Emil Frey Digital rely on fusedeck® for campaign optimization
- Over 1,700 campaigns in Switzerland achieved an average 44.8% increase in traffic quality
- fusedeck® is a cookie-free SaaS Marketing Technology with Analytics, Tracking, and Tag Management features
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2 Entities mappedOntology Mapping & Concepts
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