Observed Signal · May 26, 2021 · Product Launch · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
fusedeck launches Campaign Analytics in Germany
Swiss SaaS marketing technology company fusedeck® is expanding into Germany with Campaign Analytics, a tool designed to optimize campaigns by incorporating qualitative KPIs alongside traditional quantitative metrics. The platform analyzes user interactions with website elements and campaign landing pages to provide richer insights beyond clicks, sessions, and conversions. German advertisers can now access this capability in the German market, following fusedeck®’s earlier presence in Germany via a Munich office established in 2020. In Switzerland, notable customers such as Opel, Citroën, Peugeot, Holcim, and Rhätische Bahn AG have already benefited from fusedeck®’s campaign optimization, with over 1,700 campaigns achieving an average traffic-quality improvement of 44.8%. The company also notes its SaaS solution supports analytics, tracking, and tag management without cookies and without requiring user consent, highlighting a privacy-friendly approach to measurement.
Introduction of Campaign Analytics in Germany represents moderate industry impact with expansion of qualitative KPI measurement in ad campaigns.
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Key Takeaways & Evidence Grounding
- fusedeck® launches Campaign Analytics in Germany.
- Campaign Analytics adds qualitative KPIs to complement quantitative KPIs for campaign optimization.
- Swiss customers Opel, Citroën, Peugeot, Holcim, and Rhätische Bahn AG have used fusedeck® for over 1,700 campaigns with a 44.8% average traffic-quality improvement.
- fusedeck® has had a German subsidiary in Munich since 2020.
- fusedeck® offers analytics, tracking, and tag management without cookies and without requiring user consent.
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