Observed Signal · Sep 28, 2026 · Market Signal · Source: FTC · Impact: 2/5
FTC, States Win Protections to Lower Pesticide Prices for American Farmers in Antitrust Case Against Corteva
The FTC and states have won protections to lower pesticide prices for American farmers in an antitrust case against Corteva.
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FTC Orders WPP, Publicis, Dentsu to Stop Collusion
The U.S. Federal Trade Commission and several states reached a settlement with advertising holding groups WPP, Publicis and Dentsu over allegations that, beginning in 2018, the agencies illegally coordinated to impose brand safety standards that steered advertiser budgets away from certain platforms and publishers. The government found the coordination produced an effective boycott of conservative media platforms. FTC Chair Andrew Ferguson said the alleged brand‑safety conspiracy distorted competition in the ad‑buying market and violated antitrust laws.
FTC Amazon Ad Tech Case Lessons from Google Ruling
The article discusses the implications of the recent antitrust rulings for the FTC's lawsuit against Amazon over its ad auction practices. The FTC sued Amazon on August 31, 2026, alleging hidden 'soft reserve prices' that overcharged advertisers for over seven years. On September 2, Judge Leonie Brinkema ruled in the DOJ's case against Google's ad tech, opting for behavioral remedies instead of a breakup. Industry leaders, including Arnaud Créput of Equativ, James Avery of Kevel, and Adam Heimlich of Chalice AI, offer their perspectives on the lessons for the FTC. Créput warns that behavioral remedies may not fix structural conflicts, citing France's 2021 fine of Google that failed to change market structure. Avery emphasizes the balance between proving harm and implementing fixes. Heimlich argues for strong enforcement to prevent future abuses.
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