Observed Signal · Oct 8, 2026 · Hiring · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Francie Petrick Appointed CEO of Antenne Deutschland
Francie Petrick has been appointed as the new CEO of Antenne Deutschland, the operator of Germany's second national DAB+ multiplex platform. She will also lead its subsidiary Ad Audio, the national audio advertising marketer. Petrick succeeds Mirko Drenger, who left the company at the end of September. She will retain her position as CEO of Media Broadcast, a role she has held since 2022. Petrick has been with Media Broadcast since 2015 and previously led the end-customer business of Freenet TV. Antenne Deutschland operates six national Absolut radio stations and received a broadcasting license for Radio Absolut AI in 2025, a first nationwide radio program moderated by artificial intelligence.
Leadership change at a major German radio broadcaster and DAB+ platform operator, relevant to audio advertising ecosystem.
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Key Takeaways & Evidence Grounding
- Francie Petrick becomes CEO of Antenne Deutschland, also leading subsidiary Ad Audio.
- She succeeds Mirko Drenger, who left at the end of September 2026.
- Petrick remains CEO of Media Broadcast, a role she has held since 2022.
- Antenne Deutschland operates six national Absolut radio stations and the DAB+ multiplex platform.
- In 2025, Antenne Deutschland received a broadcasting license for Radio Absolut AI, an AI-moderated radio program.
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Audion Expands into DACH with Ina Börner at Helm
French digital-audio specialist Audion has named Ina Börner Head of Sales & Market Growth DACH to drive the company's expansion in Germany, Austria and Switzerland. Börner will report to Audion co-founder Kamel El Hadef and is responsible for consolidating and scaling the firm’s business activities across the DACH region. Audion — present in France, Italy, the UK, Belgium and the Netherlands — positions itself as a marketplace for digital audio advertising with an AI-powered platform that combines a podcast CMS, monetization tools and advertising solutions. The company says it has run several hundred digital audio campaigns in Germany recently. Börner previously held senior business-development roles at Rocket Fuel and Miq and founded consultancy No Dirty Talk to support adtech expansion into DACH.
Audion Expands DACH Presence with Ina Börner Appointment
Audion, a European digital audio player with operations across France, Italy, the United Kingdom, Belgium, and the Netherlands, has appointed Ina Börner to a newly created role: Head of Sales & Market Growth, DACH. Börner will consolidate Audion’s activities in Germany, Austria, and Switzerland and report to co-founder Kamel El Hadef. The move comes as Audion notes strong commercial momentum in Germany, where it has delivered several hundred digital audio campaigns in recent months. Börner brings prior leadership experience from Rocket Fuel and MiQ and founded NO DIRTY TALK, a consulting firm supporting European expansion. She will focus on strengthening relationships with media agencies, brands, and local publishers and structuring long-term commercial partnerships in the DACH region. Audion’s broader ambition is to build a pan-European team of experts to help advertisers, agencies, and publishers create and deliver innovative, high-impact digital audio solutions.
Nina Gerhardt Takes Lead of Vaunet Radio Division
Nina Gerhardt, CEO of RTL Radio Deutschland, has been elected to lead the Radio and Audio Services division of Vaunet, the German private media association. She succeeds Marco Maier, CEO of FFH Mediengruppe, who did not seek re-election after six years. Gerhardt remains deputy chair of the Vaunet board. The association's board chair, Claus Grewenig of RTL Deutschland, was re-elected unanimously. Gerhardt advocates for regulation tailored to the audio market, emphasizing the discoverability of private radio on digital platforms and in cars, and calls for fair competition with public broadcasters. Matthias Heinze of Warner Bros. Discovery was elected treasurer, succeeding Kristina Freymuth. The article also highlights Vaunet's ongoing push for favorable regulatory conditions for private media.
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