Observed Signal · May 15, 2026 · Award · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Four ADC Cubes for Swiss Entries
At the ADC 105th Annual Awards ceremony held during Creative Week in New York, Swiss submissions won four trophy cubes. Zurich agency Raffinerie AG für Gestaltung received two Bronze cubes in Brand/Communication Design for branding projects for Schauspielhaus Zürich and Theater Neumarkt, with local partners including Hürlimann Druck and Régis Golay. Swiss-born illustrator Till Lauer, based in New York, won a Gold and a Silver cube in the Illustration category (Editorial Front Page) for two New Yorker covers titled "L.A. Wildfires" and "Targeted". The 2026 awards handed out 90 Gold, 114 Silver, 166 Bronze cubes and 296 Merits to participants from 39 countries.
Regional creative-awards coverage recognizing Swiss agency and illustrator work; limited impact on broader AdTech/MarTech infrastructure or market dynamics.
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Key Takeaways & Evidence Grounding
- ADC 105th Annual Awards ceremony took place on 13 May during Creative Week in New York.
- Raffinerie AG für Gestaltung won two Bronze cubes in Brand/Communication Design for work on Schauspielhaus Zürich and Theater Neumarkt.
- Till Lauer won a Gold cube and a Silver cube in Illustration (Editorial Front Page) for The New Yorker covers "L.A. Wildfires" and "Targeted."
- The 2026 ADC awards distributed 90 Gold, 114 Silver, 166 Bronze cubes and 296 Merits to participants from 39 countries.
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ADC Switzerland 2026 Grand Prix to 'Ortsschilder' Campaign
At the 50th ADC Switzerland awards, the Grand Prix was unanimously awarded to the "Ortsschilder" campaign by Thjnk Zürich for Migros Supermarkt AG. The jury of 32 reviewed 336 entries and awarded ten Goldwürfel (gold cubes), 26 silver and 43 bronze prizes. Additional honours included Student of the Year (Arno Thöni, ZHdK), an Evergreen prize for Wirz Group’s "Roger Federer vs. Switzerland" for Schweiz Tourismus, a public "20 Minuten 50 Jahre ADC Award" chosen by readers, and two new Hall of Fame inductees: Danielle Lanz and Markus Ruf. The Kreativfestival took place at Kraftwerk Zürich as part of ADC Switzerland’s 50th anniversary celebrations.
ADC: Strong Year for Swiss Advertising
Coverage of the ADC Creative Days and the Art Directors Club Switzerland's 50th‑anniversary celebrations in Zurich finds a positive mood for the Swiss advertising industry despite structural change and the rise of AI. The awards weekend (including a prize ceremony and gala at EWZ‑Unterwerk Selnau) highlighted fewer entries than historically (336 this year vs. ~1,000 previously) but strong creative quality. Thjnk Zürich was the biggest winner, taking the Grand Prix and three gold cubes (two for the Migros 'Ortsschilder' campaign). The Hiltl film by Stories and Ruf Lanz—largely AI‑generated—won Gold. The article also notes gender imbalance in the ADC jury (16% women) and Young Creatives' demand for board representation. The piece is based on a persoenlich.com podcast episode recorded in Zurich.
Switzerland Wins Two Merits at The One Show 2026
Swiss agencies won two Merits at The One Show 2026, the creativity awards run by the New York–based One Club for Creativity. The Zurich duo Stories and Ruf Lanz earned a Merit in Film & Video for the Hiltl film “Let animals grow old,” and TBWA\Zürich won a Merit in Out of Home for “The Coupon Coup” for McDonald's. No Swiss agency received Gold, Silver or Bronze Pencils. The One Show jury awarded 132 Gold, 162 Silver, 296 Bronze and 747 Merits to agencies across 57 countries; Ogilvy Singapore led with nine Gold Pencils. Main prizes, including Best of Show, are due to be announced at a gala in New York.
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