Observed Signal · May 7, 2026 · Hiring · Source: Adweek · Impact: 1/5 · Sentiment: Neutral
Former Cadillac CMO Melissa Grady Dias Named Measured Wellness CEO
Melissa Grady Dias, formerly global chief marketing officer at Cadillac, has been named CEO of Measured Wellness, a California-founded health company that uses wearable data and AI to enable continuous, personalized care. Announced May 7, 2026 at ADWEEK’s Marketing Vanguard Summit, Dias will lead a national expansion as the company scales remote patient monitoring services. Measured Wellness was founded in 2020 by UC San Diego physician Dr. Michael Kurisu, who serves as the company's chief medical officer. Dias brings prior senior marketing and digital experience at MetLife, Motorola and Jaguar Land Rover and began discussions with Measured Wellness after advisory work with AI health-insights firm Ziva.
A leadership hire at a health‑tech startup with limited direct relevance to core AdTech/MarTech infrastructure; notable for brand-to-CEO career movement but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Melissa Grady Dias was named CEO of Measured Wellness (announcement made May 7, 2026).
- Measured Wellness was founded in 2020 by UC San Diego physician Dr. Michael Kurisu, who is the company's chief medical officer.
- Measured Wellness uses wearable data and AI to enable continuous, preventative healthcare and remote patient monitoring.
- Dias was most recently global CMO at Cadillac for seven years and has held senior marketing/digital roles at MetLife, Motorola and Jaguar Land Rover.
- Measured Wellness’s platform is underpinned by technology from AI health-insights company Ziva; the remote patient monitoring market is forecast by Grand View Research to grow to $27.3 billion by 2033 (from about $5.6 billion in 2024).
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Marketers on the Move: GM CMO Exit and Hires
Adweek’s weekly roundup (week ending May 8, 2026) reports several U.S. and global brand leadership moves. General Motors’ Norm de Greve — who was hired as CMO in 2023 — will leave his post in June, announcing plans to pursue a new endeavor. Melissa Grady Dias, formerly global CMO at Cadillac, has been named CEO of Measured Wellness after seven years at Cadillac. The piece, written by Rebecca Stewart, Adweek’s brand editor, highlights a continuing string of chief marketing officer hires, departures and promotions across brands including Old Navy and Canva.
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