Observed Signal · May 17, 2019 · Award · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
financeAds crowns top finance advertisers and publishers
At the Online Marketing Finance Conference (OMfinCon) in Berlin, financeAds introduced the financeAds Performance Awards, awarded after a market analysis to four Advertisers and three Publishers for standout performance in the finance sector for Q1 2019. The advertisers recognized were comdirect Bank for the Largest Affiliate Program, HOLVI for Best Conversion Rate, and ING for the Best Mobile Program. Among publishers, GlobalTraveller.TV was named Best Newcomer, franke-media.net Top Performing Publisher, and Sparwelt Growth Leader. The DKB received the Publisher’s Choice Award. The event—attended by over 300 participants—also featured a new 'Tracking Excellence' seal for partner programs. FinanceAds CEO Hakan Özal and Co-CEO Stephan Boos emphasized the awards’ role in elevating players focusing on banks and insurance and noted the broader industry shift toward more robust, privacy-conscious tracking as major browsers move to restrict third-party cookies.
Industry-relevant recognition of top performers in finance-related affiliate/performance marketing; highlights tracking advancements amid increasing cookie restrictions.
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Key Takeaways & Evidence Grounding
- FinanceAds held the Online Marketing Finance Conference (OMfinCon) in Berlin, where the financeAds Performance Awards were announced.
- Advertisers: comdirect Bank won Largest Affiliate Program; HOLVI won Best Conversion Rate; ING won Best Mobile Program.
- Publishers: GlobalTraveller.TV won Best Newcomer; franke-media.net won Top Performing Publisher; Sparwelt won Growth Leader.
- DKB received the Publisher’s Choice Award.
- The fifth OMfinCon drew over 300 participants and introduced a 'Tracking Excellence' seal for partner programs.
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