Observed Signal · Aug 18, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Featured launches Find Creators discovery tool
Featured announced the launch of Find Creators, a natural-language creator discovery tool that lets businesses search across Instagram, TikTok, YouTube, and LinkedIn. The tool supports combined criteria searches (platform, follower count, average views, location, language, posting activity, industry/niche), returns enriched creator profiles (engagement rate, audience info, avg likes/comments, previous collaborations, contact info), and provides AI-assisted cold-pitch drafting to move from discovery to outreach. Featured says its database includes creators with at least 1,000 followers on Instagram, TikTok, and YouTube and LinkedIn profiles with at least 5,000 connections, totaling a universe of 380 million creator profiles. The announcement was published via GlobeNewswire and MarTech Series on August 18, 2026.
New influencer-discovery product expands MarTech options for creator sourcing and outreach with a large claimed database (380M), but it's a vendor product launch rather than a major platform or policy change.
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Key Takeaways & Evidence Grounding
- Featured announced the launch of Find Creators, a natural-language creator discovery tool.
- Find Creators allows searches across Instagram, TikTok, YouTube, and LinkedIn using combined criteria (platform, follower count, average views, location, language, posting activity, industry/niche) or exact handles.
- Featured says its discovery database covers a universe of 380 million creator profiles, pulling publicly available profiles with at least 1,000 followers on Instagram, TikTok, or YouTube and LinkedIn profiles with at least 5,000 connections.
- Find Creators provides enriched profile insights (engagement rate, audience information, average likes/comments, previous collaborations, contact information) and AI-assisted cold pitch drafting to support outreach.
Connected Companies & Entities
4 Entities mapped“GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financi...”
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Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
LinkedIn Launches Creator Marketplace for B2B
LinkedIn has launched a Creator Marketplace inside Campaign Manager to help brands discover, vet and partner with B2B creators. The marketplace combines discovery, insights and partnership tools to pair subject-matter experts with brands; creators must opt in and will retain control over collaborations, with a monetisation tab coming to profiles. LinkedIn also introduced BrandWorks — a team of brand, creative and content experts (with hires from TikTok, Meta and X) — and a self-serve BrandLink video inventory product. Creator Marketplace is in alpha for select brands and creators in North America (English-only); organic content discovery and BrandLink are available globally. LinkedIn positions the move as supporting the growing B2B creator economy and emphasises trust and credibility as drivers of creator-led marketing.
LinkedIn launches B2B creator marketplace (alpha)
LinkedIn has launched its first creator marketplace in alpha, embedded inside Campaign Manager to help marketers discover and vet B2B creators at scale. The marketplace offers searchable creator cards (followers, post volume, engagement, content samples) and deeper “creator insights” (impressions, engagement, bio, audience demographics by industry, job title and location). Creators must opt in to share data and can be contacted via email or their LinkedIn profile. The alpha is available to select brands and creators in North America and supports English content only; LinkedIn said additional regions will be added in coming months. LinkedIn already offers related tools such as BrandLink, TopVoice360 and Advice Sessions.
Brands Use Influencer Content to Lead Agentic Discovery
Statusphere’s annual micro-influencer report, “The State of Micro-Influencer Marketing in 2026,” found enterprise brands ran 153% more social-SEO-focused creator campaigns in 2025 versus 2024. The analysis covered over 68,000 creator posts from 2024–2025 and identified Beauty, Home & Housewares, and CPG/Food as the top categories. Findings include higher engagement for in-store retail-content (118 additional engagements per 100,000 views), a threefold increase in paid allowlisting of creator posts year-over-year, and TikTok as the top-requested collaboration platform. Statusphere announced a Pinterest creator activation capability (targeting Pinterest’s 619 million monthly active users), noted prior YouTube Shorts feature expansion, and disclosed an $18M Series A round (bringing total funding to $27M). Kristen Wiley, CEO and founder of Statusphere, is quoted on brands treating creator content as long-term discovery assets for AI answer engines.
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