Observed Signal · Sep 18, 2026 · Financials · Source: CNBC Investing · Impact: 1/5 · Sentiment: Positive
Evercore Raises Apple Price Target on iPhone 18 Launches
Evercore ISI reiterated an outperform rating on Apple and raised its price target to $380 from $365, citing strong expectations for the iPhone 18 refresh cycle. Analyst Amit Daryanani noted better-than-expected demand, with 53% of surveyed respondents planning to buy a Pro or Pro Max model, and highlighted potential for average selling price increases of over 20%. The new iPhone 18 Pro and Pro Max are priced $100 higher than predecessors. Shares of Apple have risen 24% year-to-date. The positive outlook aligns with broader analyst consensus, as 27 of 45 covering analysts rate the stock a buy or strong buy.
Financial analyst call on a non-AdTech brand (Apple) with no relevance to advertising technology or marketing.
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Key Takeaways & Evidence Grounding
- Evercore ISI raised Apple's price target to $380 from $365.
- iPhone 18 Pro and Pro Max are priced $100 higher than previous models.
- 53% of Evercore's survey respondents plan to buy an iPhone 18 Pro or Pro Max.
- Apple shares are up 24% year-to-date.
- 27 of 45 analysts covering Apple have a buy or strong buy rating.
Connected Companies & Entities
1 Entity mapped“Evercore ISI has an outperform on the smartphone maker....”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
UBS Raises Apple Price Target Ahead of Earnings
UBS raised its price target for Apple to $287 from $280 ahead of the company’s fiscal second-quarter earnings, citing supply-chain strength and continued demand for the iPhone 17 series. UBS analyst David Vogt expects iPhone revenue to increase about 20% year‑over‑year and raised the firm’s fiscal third‑quarter revenue forecast to roughly $102 billion. UBS also increased its iPhone unit forecast to 50.3 million from 46.5 million. Despite the upgrades, Vogt kept a neutral rating on Apple, flagging risks including product delays and macro weakness in China. The article was published April 28, 2026.
HSBC: Apple Hits Record High, Still Has Upside
HSBC upgraded Apple to buy from hold and raised its price target to $366 from $260, saying the stock still has room to run despite reaching an all-time high. HSBC analyst Nicolas Cote-Colisson cited Apple’s AI initiatives — including a revamped "Apple Intelligence" and an agentic Siri — and a strong product pipeline as catalysts for further device demand and an upgrade cycle. Apple shares have risen 23% year-to-date and hit an all-time high of $334.68. HSBC highlighted Apple’s relatively low capex (about 2.5% of estimated 2026 sales) and its roughly 2.5 billion installed device base as advantages versus hyperscalers. HSBC also expects Apple to announce rollouts for a foldable iPhone Ultra and iPhone 18 Pro/Pro Max later this year. LSEG data shows 31 of 48 analysts covering Apple rate it buy or strong buy.
Apple Raises Prices on Older iPhone Models by $100
Amid the launch of the iPhone 18 and the first foldable iPhone Duo, Apple has increased the prices of its existing iPhone lineup by $100 in the US. The new starting prices are $799 for iPhone 16, $699 for iPhone 17e, $899 for iPhone 17, and $1,099 for iPhone Air. International markets saw even steeper hikes, with India experiencing around a 20.5% increase. The company also discontinued the iPhone 17 Pro and Pro Max. The price increase is attributed to a global shortage of memory and storage chips, driven by surging demand from AI companies and cloud providers. In a June interview, former CEO Tim Cook acknowledged rising component costs. Apple previously raised Mac and iPad prices a week after those comments. The strategy breaks from the traditional pattern of lowering older model prices upon new releases.
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