Observed Signal · Jul 31, 2024 · Funding · Source: Tech.eu · Impact: 2/5 · Sentiment: Positive
EU Awards €1.8M to 15 Startups for Blockchain Trust
The European Commission's NGI TrustChain initiative has awarded €1.8 million in grant funding to 15 European startups working on blockchain-based solutions to combat online misinformation and false identity. The recipients, selected from 162 applicants across ten countries, will each receive up to €117,000. This is the third cohort of the project, which has so far provided over €4.6 million to 43 companies. The startups focus on areas such as identity verification, privacy-preserving polling, food traceability, and federated learning. The initiative aims to increase trust in digital public spaces and support democratic discourse.
EU grant for blockchain identity startups is relevant to AdTech identity and privacy, but it's a small initiative with limited direct impact.
Track Real-Time Identity Signals & Market Shifts
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- European Commission's NGI TrustChain initiative awarded €1.8M in grants to 15 startups.
- The startups come from 10 European countries.
- Each startup receives up to €117,000.
- This is the 3rd cohort of the NGI TrustChain project.
- Total funding provided so far exceeds €4.6M to 43 companies.
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
ID Dataweb Wins Overall ID Management Solution Award
ID Dataweb, a provider of identity threat detection and risk mitigation solutions, has been named 'Overall ID Management Solution of the Year' in the 10th annual CyberSecurity Breakthrough Awards program. The award, organized by independent market intelligence organization CyberSecurity Breakthrough, recognizes innovative companies and products in the cybersecurity industry. ID Dataweb was selected from thousands of nominations globally. The company's platform combines adaptive identity verification, behavioral analytics, device and credential intelligence, and dynamic risk scoring to provide real-time detection and mitigation of identity-based threats. The recognition highlights ID Dataweb's holistic approach to identity security, which goes beyond traditional verification methods to address evolving attack patterns that exploit identity rather than technical vulnerabilities.
Identity Verification Market to Reach $33.36B by 2031
MarketsandMarkets projects the global identity verification market to grow from $16.48 billion in 2026 to $33.36 billion by 2031, at a CAGR of 15.1%. The report highlights key drivers such as digital onboarding, remote transactions, and increasing regulatory requirements. The solutions segment is expected to dominate, with the on-premises deployment leading. Asia Pacific is projected to register the highest CAGR. The market is seeing significant M&A activity, including acquisitions by Socure, Signicat, and LexisNexis Risk Solutions. Notable investments include Persona's $200M Series D and Socure's recent growth funding. The report also lists major players and emphasizes a shift toward unified platforms integrating verification, fraud prevention, and risk assessment.
Nostalgia: Cookie-Based Data Collection Merging with Identity Solutions
The article reports on the merger of Nostalgia, a company specializing in cookie-based data collection, with a provider of identity solutions. The combined entity aims to offer a comprehensive approach to audience targeting, leveraging both traditional cookies and modern identity resolution. This move is part of a broader industry trend towards hybrid identity strategies as the deprecation of third-party cookies approaches. The merger is expected to enable more seamless data integration and improve addressability for advertisers and publishers.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.