Observed Signal · May 20, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Equifax and GBG Expand Partnership into U.S.
Equifax and GBG announced an expansion of their long-standing partnership into the United States and a strengthening of their global identity and fraud-protection offerings. Equifax Identity and Fraud solutions will be integrated into GBG’s adaptive identity platform, GBG Go, allowing GBG customers to use Equifax’s proprietary signals to improve identity resolution, real-time identity proofing, and fraud detection. Equifax said its trust and fraud signals derive from more than 60 billion consumer interactions. The firms highlighted improved detection of synthetic identity fraud, credit ghosting and first-party fraud. Equifax will also integrate GBG’s data verification capabilities in the U.S. in 2026, with global rollout planned for 2027. Statements from Equifax CEO Mark W. Begor and GBG CEO Dev Dhiman accompany the announcement.
Expansion integrates a major data provider's identity and fraud signals into an identity platform and schedules bilateral verification integrations—advances identity resolution and real-time verification capabilities relevant to fraud prevention and identity infrastructure across advertising and commerce.
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Key Takeaways & Evidence Grounding
- Equifax and GBG expanded their partnership into the United States.
- Equifax Identity and Fraud solutions will be integrated into GBG’s adaptive identity platform, GBG Go.
- Equifax states it maintains proprietary trust and fraud signals from more than 60 billion consumer interactions.
- Equifax will integrate GBG’s data verification capabilities in the U.S. in 2026 and globally in 2027.
- The companies cited synthetic identity fraud as a rising cost, projected to generate at least $23 billion in losses by 2030.
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