Observed Signal · Sep 23, 2026 · Corporate Expansion · Source: PR Newswire: Advertising & Marketing · Impact: 1/5 · Sentiment: Positive
EQT Launches Middle East Platform, Opens Abu Dhabi Office
EQT, a global private markets firm with USD 389 billion in assets under management, announced the launch of its Middle East platform and the opening of an office in Abu Dhabi's ADGM financial center. The move reflects EQT's commitment to the GCC region, with Abu Dhabi serving as a strategic base to deepen engagement with investors, companies, and partners. The platform will support existing portfolio companies and pursue new investments aligned with GCC's economic transformation. Led by Jimmy Mahtani as Chairman of GCC and Smiyet Belrhiti as Head of Middle East, the office is EQT's first in the region, with plans for further expansion. EQT now operates in over 25 countries.
EQT is a private equity firm, not directly an AdTech/MarTech company. The article is about its regional expansion, which is marginally relevant to the broader tech investment landscape.
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Key Takeaways & Evidence Grounding
- EQT launched a Middle East platform and opened an office in Abu Dhabi's ADGM.
- The platform is led by Jimmy Mahtani (Chairman of GCC) and Smiyet Belrhiti (Head of Middle East).
- EQT manages USD 389 billion in assets under management.
- The office will support existing portfolio companies and pursue new investments in the GCC.
- EQT now has offices in more than 25 countries.
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